Connect phone sales back to the original ad campaign, as Bing Ads now allows to import call conversion data, using the offline conversion import which was released the past September.
It can be integrated to any call-tracking system using the Offline Conversion Import tool offered by Bing Ads.
The first call-tracking system to support Bing Ads and use the new call conversion capability is CallTrackingMetrics.
Facebook is rolling out a marketing tool for brands to promote their business with verified business profiles on WhatsApp.
In September this year, WhatsApp introduced verified business profiles to set up their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook, with its latest feature, paves way for businesses to kick-start conversations on WhatsApp.
Facebook announced this Wednesday, that businesses can now add a link button of their WhatsApp business profile to their ads running on Facebook. These link buttons would be WhatsApp-specific, similar to what Facebook introduced last year and expanded to Instagram earlier this year.
Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.
The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites”.
New features launched by Google for businesses to address and target their regular customers with AdWords campaign. Now advertisers can mention their contact details- phone number and mailing address to re-target known customers and similar audiences.
In 2015, Google launched Customer Match feature, which would enable business advertisers to upload list of customers and other proprietary lists, such as, newsletter subscribers into Google AdWords. It allowed them to target search and display ads to those users. Till now, it only supported email list uploads. However now, phone number and mailing address are included.
Google brings celebrities to frequently answer questions asked about themselves.
When you put in a query about one of the celebrities out there, the search result comes in form of a selfie-style video of the concerned celebrity, answering the popular query.
Videos are placed into the search results and pop up automatically on conducting the search. They initially play without sound. On tapping, they expand to fill the screen and play along with sound.
Google AdWords has switched from refreshing auction insights and impression share details one time per day, to multiple times per day.
The company said “Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities.”
Impression share is different from impressions. It is the amount of views your ad received as compared to the amount it could get.
New Delhi, Dec 7, 2017: Digital Vidya, one of Asia’s leading digital marketing and data analytics training companies announces a Digital Marketing Scholarship Test as it marks its 8th anniversary of delivering over 1500 successful training programs.
According to a report by LinkedIn, digital marketing is one of the Top 10 skills to get hired in 2017. Likewise, digital marketing is one of the most important competencies required for success in today’s word by all kinds of organizations, ranging from startups to large corporations.
Google has announced new updates related to snippets, knowledge panel information, and suggestions for related topics.
As per a post on Google’s keyword blog, some of the featured snippets will now have more images and similar search suggestions, along with the featured snippet content.
Another new feature is of expanding the information displayed in the ‘Knowledge Panel’ to include related content.
Michael Galvez, the Google product manager writes, “For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result”.
Google has begun the dressing game, the annual holiday decorations on their search result web page. If you search for any holiday name, you will get holiday-related decorated page. It works for Christmas, Hanukkah and Kwanzaa, and on desktop as well as mobile. The result, for both the desktop and the mobile, are same this year.
When you search for “Christmas”, you get:
Google search engine crawlers, starting from Q2 2018, will start yielding JavaScript-based web pages, without any support from AJAX crawling scheme, Google made an official statement.
It means, there will be one-notch lesser work for site owners, as now they won’t be required to provide rendered versions of these pages to Googlebot.
