Google AdWords has switched from refreshing auction insights and impression share details one time per day, to multiple times per day.

The company said “Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities.”

Impression share is different from impressions. It is the amount of views your ad received as compared to the amount it could get.

Until now, account statistics and impression reports were delayed by less than three hours. That is, impression received by 6 PM would be visible to you by 9 PM. In some cases, it even got delayed by 12 hours.

However, now you won’t have to wait until the next day. You will be able to get frequent updates and track the impression change throughout the day.

This would quicken the process of you getting a feedback of how your campaign is running, and if and how you need to make amendments, such as increasing your bid or budget, to reach a wider audience. It would give you a better insight, more frequently.

These updates are now available to all AdWords advertisers.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.