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Ritu Sharma

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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

Google started testing in search mini Google My Business dashboards in June. Business owners could see their business profile and edit the local information in the search results using it.

Mike Blumenthal and Thibault Adda reported that they could add photos and more to-dos for your profile in the search results. Earlier it was not possible to upload business photos to your Google My Business listing from search results. Google has added more editing options right within the search results.

A couple years ago Facebook had announced dynamic ads for retailers who wanted to retarget customers browsing their ecommerce websites. Facebook has now launched the new version of dynamic ads with which realtors will be able to retarget people browsing apartments and home listings on their websites with Facebook or Instagram ads. Realtors will be able to target both web and app visitors.

Google announced about adding a new set of features, SOS alerts, to Google Search and Maps. The new set of features aims to help you quickly understand what’s going on and decide what to do during a crisis.

How it works

During a crisis, users may see an SOS Alerts at the top of search results when searching for the incident or location. Google will show maps, top stories and authoritative local information (if available) such as emergency phone numbers, websites, and also translations of the useful phrases. Google says, “Depending on how close you are to the affected area, you may also get a notification on your mobile device that directs you to this information.”