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Ritu Sharma

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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.

In an official blogpost Google AdWords announced about launching reporting dashboards. Advertisers can bring together their most important reports and discover insights about their business.

Google stateed, “Every business has its own unique set of reporting needs – from determining which keywords drive the most website traffic to understanding the top performing mobile search ads over time. Having a consolidated, and comprehensive view of how your account is doing helps you spend less time creating reports, and more time identifying new opportunities.”

Google began beta testing of AMP AdWords landing pages in May. The beta testing is now over and Google will roll out the feature to all soon. In an official blogpost, Google said, “Earlier this year at Google Marketing Next, we introduced the ability to use fast-loading AMP landing pages for your search text ads. Starting in two weeks, we’ll be rolling this out to all AdWords advertisers globally.”

Google has a new data source for the webmasters who want to capitalize on “how to” searches”. In a recent blogpost Google has shared most popular “how to” searches, not just this, Google has launched a new website to show this data.

In the last thirteen years, searches beginning with “how to” have increased by 140% and these searches are rising. Among all “how to searches”, people mostly look for help with “how to fix” things.

Google Trends has segregated this data by Geographic Location. While the North Americans mostly search for “how to fix toilets”, people in warmer climates look for help to fix their refrigerators, and people from North and Eastern Europe want to know how to fix a light bulb.