AdWords now has two new bidding tools launched by Google, this Monday. These are :target opt-in recommendations and Target CPA Simulator. Inside AdWords first announced Target CPA Simulator this spring.…
Facebook announced the launch of its carousel ad format, which is now available for mobile application ads. The social network said in a Facebook for Business post that the carousel…

Facts suggest that consumers spend 20 billion dollars a year on their mothers, giving us 20 billion reasons to see how this super special holiday performs in search. There are certain keywords that you can include to drive more traffic for this day!
The worst thing that could happen to a business is having website being penalized by a Google penalty. If facts are to be believed, more websites in today’s date are…
Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the…

Around 65% companies, after getting to know about the “Mobilegeddon” releasing on 21st April, are factoring mobile strategies into their SEO and content marketing. There is major growth the rate of traffic coming from mobile devices. So what is the exact scenario of Mobile SEO right now?
In May 2013, Google introduced a brand new version of Google maps that officially replaced the old version 9 months later. The old version was still available to many users…
Bing Places adds a number of new, agency friendly tools for local SEO consultants and agencies to manage business listing for clients. According to Bing’s announcement, the first step is…
Small and midsized businesses are vital for the Facebook community, and thinking of them, Facebook Creative Shop refined some new tools to smooth the process for them. The SMB-targeted creative…

Those days are “Gone with the wind”, where traditional link building techniques were used for SEO. It is time to inculcate latest off-page SEO factors like, improving link profile, which helps to bring positive change to website’s organic traffic and search rankings. A website’s link profile will depend upon factors like quality backlinks, reach of web content, co-citations, co-occurrence, neighbor links, and other factors.