Google announced that not only are they enabling a Google Lite for slow mobile connections on their search results page, but are also testing optimizing your web pages after the searcher clicks from the mobile search results to your website.

Google is basically showing them a toned down version of your web page, stripping out the heavy images and files, on a special Google URL. Google announced that they are testing this in Indonesia for users on slow connections such as 2G speed. Google said the tests have shown thus far to load four times faster than the original page and use 80% fewer bytes. They also witnessed a 50% increase in traffic to these optimized pages.

Google Enabling Google Lite For Slow Mobile Connections & Optimizing Web Pages!

Google added a help page that will help you test your web page through the optimized Google version. The URL is[your_website_URL], replace [your_website_URL] with your URL.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.