Google made two major announcements on Thursday. One of them impacts advertisers who use third-party measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS till now.

Parallel tracking will be needed from October 30

Google has been working on numerous initiatives to enhance landing-page loading times, especially on mobile. Parallel tracking is one of these methods. It was introduced last year and made available this year. Parallel tracking will be needed for all advertisers who utilize third-party click measurement systems this autumn, Google announced on Thursday.

Parallel tracking helps to quicken landing-page loading times by separating tracking parameters from landing page URL. Instead of loading the tracking URL, AdWords click tracker and any redirects before the user views landing page. The user can go to landing page while tracking functionality loads separately.

Today at Google I/O, Google announced new Google Maps features which are to be rolled out globally on Android & iOS in the months to come. The new features include a new “Explore” tab, brand-new features around “Your Match”, “Group Planning” and a new ‘’For you’’ section.

Google has updated Google Image Publishing Guidelines document today, adding more information related to page speed, structured data, title management and user experience details. New guidelines have updated content around creating a better user experience with your images, including adding global context, placement optimization, embedding tips and device-friendly sites & good URL structure for your images. Moreover, Google has explained the manner in which image titles work since the change.

Google has come up with a new Google Posts feature which supports the ability to upload videos, photos, and Google Posts. Google Posts is a feature which enables individuals and businesses to create content directly on Google that has a high ranking in Google search results for their names. The content appears in Google search as well as map results. A Google spokesperson has now confirmed that this video upload feature is going to be rolling out. The screenshot is mentioned below:-

Google has announced that they are banning all bond bail services from utilising their ad platform, including AdWords search ads. Google said they are “announcing a new policy to prohibit ads that promote bail bond services from our platforms.” The prohibition is based on a study which stated that these services mostly swindle their revenue from colored communities and low-income neighborhoods since they are most vulnerable, including opaque financing offers that can keep people in debt for years or months.

Google stated today that the local search on mobile devices is growing faster than mobile search overall.Google has been consistently adding new features to the Knowledge Panel and Google My Business(GMB). Google announced a new GMB API, a new agency dashboard and new agency partner program.

The API will enable agencies to manage additional categories of content like posts for multi-location brands and merchant descriptions and small businesses at scale.

Google developed the agency dashboard in association with a number of its agency partners. The new dashboard enables a single registered account on GMB for managing an unlimited number of locations.