Google has announced a new markup targeting eligible publishers who want to have their content within Google Assistant. The new markup, called speakable allows publishers to mark up those parts of an article which are important to be read aloud by Google Assistant and devices such as Google Home. The features of the markup are available for English language users who are based in the US. Google stated that it will launch capability in other languages and nations once a significant publishers implement speakable.

On a daily basis, innumerable people use Google Images to look for visual content on the internet. Be it looking for ideas for your next recipe, or visual instructions on how to fix a leaking tap, using image results can occasionally be helpful than text.

Recently Google launched an agency dashboard meant for Google My Business agencies which manage numerous local businesses. It has a number interesting features. The dashboard allows you to manage listing and also see the invite status. User Groups can help in team management and access control with permission levels available for different types of users. It’s Quicksearch function enables smoother access to locations within your whole account or Location Group. Users can also manage unlimited number of locations from a single account.

Google is launching a new ad product which utilizes machine learning to adjust to the queries of users. Responsive search ads enable advertisers to offer up to 15 headlines and 4 description lines. Following this Google will test various combinations of headlines and descriptions, finding out which ad creative performs the best for various search queries. Google stated that during testing, the use of machine learning for testing multiple ad creative sets can boost clicks by 15 percent.

Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.

Page speed is a major factor in mobile search rankings. Google has named this “Speed Update” and has officially stated that it is now launching the update across the world. The major goal of the update is to remove the slowest pages from the internet, i.e the ones in which a user needs to wait for quite a few seconds for content to be loaded on a mobile. Google has mentioned it will have an impact on a “small percentage of queries.”

Google announced rebranding the name of their years old successful brand, AdWords, to Google Ads. Google AdWords was launched almost 18 years ago to make it easier for people to connect online with businesses and was the driving force behind Google’s profits and power. Google decided to change the name from AdWords to Google Ads to make it easier for end users to understand its purpose.

“From July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo. The URL that you use to access your account with will be changed from” adwords.google.com” to “ads.google.com”, and the help center will be changed from “support.google.com/adwords” to “support.google.com/google-ads”.”