For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google My Business has officially launched the new Agency Dashboard which has the ability to manage a large number of Good listings in one place. Google had announced last month that the new dashboard was about to be rolled out, also allowing agencies to register their first Google My Business accounts
Google’s newest addition to new AdWords experience is integration with Optimize, their visual editor for landing pages. Optimize and AdWords integration has been available since October. However, till now, it wasn’t available as part of new AdWords experience. Optimize offers marketers a easy way for altering and testing landing pages linked to their AdWords ads.
With Optimize marketers can create various versions of the same landing page. These versions are optimized according to what the user has been searching for. Marketers can also utilize Optimize to A/B test various landing pages to find out which one performs better. Integration with AdWords enables users to set particular AdWords metrics as experiment objectives. Google also provides an enterprise version called Optimize 360 which allows marketers to perform multiple landing page tests simultaneously.
Google Trends has updated its feature set and design to offer a simpler navigation. Google is looking for more ways to search data and stories around some of the biggest journalistic datasets in the world. Many of these changes are based on feedback from Trade Users.
The main purpose of this new design is to enable journalists create stories around data which they can find in this tool. The new design places more editorial data-based stories up front, and gives you the ability to create your own stories by using Year in Search data, or by exploring revamped Trending Searches and Explore pages.
Google made two major announcements on Thursday. One of them impacts advertisers who use third-party measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS till now.
Parallel tracking will be needed from October 30
Google has been working on numerous initiatives to enhance landing-page loading times, especially on mobile. Parallel tracking is one of these methods. It was introduced last year and made available this year. Parallel tracking will be needed for all advertisers who utilize third-party click measurement systems this autumn, Google announced on Thursday.
Parallel tracking helps to quicken landing-page loading times by separating tracking parameters from landing page URL. Instead of loading the tracking URL, AdWords click tracker and any redirects before the user views landing page. The user can go to landing page while tracking functionality loads separately.
Today, Google has reaffirmed that 15% of its searches done by users on a regular basis has never been seen before. They stated this in 2013 and have restated this metric after Project Owl was announced today. Google stated:-
There are trillions of searches on Google every year. In fact, 15 percent of searches we see every day are new — which means there’s always more work for us to do to present people with the best answers to their queries from a wide variety of legitimate sources. While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone.
Bing has introduced a new set of features for advertisers who want to import Google AdWords campaigns to Bing Ads. Google Import, the tool which enables users to import AdWords campaigns to Bing Ads can now handle a far greater number of campaigns, keywords, and ads than ever before. Bing Ads advertisers can now import from Google AdWords:-
Google has updated their new Image Publishing Guidelines and there is a notable improvement. This new version offers actionable information which could enhance your image rankings, position them to appear in rich results, make them voice assistant friendly and generate more traffic to your website. This updated support page has a lot to offer. The SEO tips for image search are mentioned below:-
Google has updated Google Image Publishing Guidelines document today, adding more information related to page speed, structured data, title management and user experience details. New guidelines have updated content around creating a better user experience with your images, including adding global context, placement optimization, embedding tips and device-friendly sites & good URL structure for your images. Moreover, Google has explained the manner in which image titles work since the change.
Google has come up with a new Google Posts feature which supports the ability to upload videos, photos, and Google Posts. Google Posts is a feature which enables individuals and businesses to create content directly on Google that has a high ranking in Google search results for their names. The content appears in Google search as well as map results. A Google spokesperson has now confirmed that this video upload feature is going to be rolling out. The screenshot is mentioned below:-
