For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google is launching a new ad product which utilizes machine learning to adjust to the queries of users. Responsive search ads enable advertisers to offer up to 15 headlines and 4 description lines. Following this Google will test various combinations of headlines and descriptions, finding out which ad creative performs the best for various search queries. Google stated that during testing, the use of machine learning for testing multiple ad creative sets can boost clicks by 15 percent.
Google presents a new way of measuring speed of mobile pages. It has launched a new report which grades mobile pages on a 10-point scale. The new mobile speed score is merged within Google Ads(earlier called AdWords). You can find it in the Landing pages. From here, users can promptly view the exact pages which are offering a fast mobile experience and which are the ones which need greater attention.
Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.
Page speed is a major factor in mobile search rankings. Google has named this “Speed Update” and has officially stated that it is now launching the update across the world. The major goal of the update is to remove the slowest pages from the internet, i.e the ones in which a user needs to wait for quite a few seconds for content to be loaded on a mobile. Google has mentioned it will have an impact on a “small percentage of queries.”
Google announced rebranding the name of their years old successful brand, AdWords, to Google Ads. Google AdWords was launched almost 18 years ago to make it easier for people to connect online with businesses and was the driving force behind Google’s profits and power. Google decided to change the name from AdWords to Google Ads to make it easier for end users to understand its purpose.
“From July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo. The URL that you use to access your account with will be changed from” adwords.google.com” to “ads.google.com”, and the help center will be changed from “support.google.com/adwords” to “support.google.com/google-ads”.”
Google is launching a redesign of Google Account to offers clearer access to both their privacy controls and settings. Jan Hannemann, Google Account’s product manager announced updates on Google’s blog on Thursday. Only Android users will be able to view straight away. Web and iOS users will be able to see the new interface in the later part of this year.
The updates are being launched a month following after General Data Protection Regulation(GDPR)went in full swing. European law governs the management and handling of EU members and offers users with better data protection.
Bing Ads has launched an update to its user interface which enables users to manage targeting settings in bulk. Ad schedule targeting, location targeting, and device targeting settings can be changed from the same place due to this update. Earlier, if advertisers wanted to adjust these campaigns for multiple campaigns, they would have to wait for visiting the settings tab for every individual campaign and make changes in an individual manner.
As Google rolls out Mobile-First indexing, it is also trying to clear confusions that are arising. So they tweeted to clarify some points.
URLs in Search: If you have different URL versions for mobile and desktop, Google will show mobile version to the mobile visitors and desktop version to the the desktop visitors. However in both cases mobile version will be indexed.
Yesterday Google announced the launch of new Ad Settings, making it easier for you to understand and control your ads. With this comes more transparency about seeing certain ads by expanding Why This Ad? to all entities that how Google ads. This will be expanded to almost all web sites and apps that partner with Google to show ads.
With the new Ad Settings, you will be able to see all factors, in one view, that determine how ads are tailored to you. You may decide if there are any you may want to remove.
Google tweeted on Wednesday that two new Google categories are now available within Google My Business. Now, apart from utilizing Google Posts for telling what is new in your business or upcoming events, you can also post about new products and offers.
Google Posts initially started as a way for businesses to promote their offers. However, Google redesigned the interface a few months ago to divide the type of posts. It enables business owners to add more fields of data based on the exact type of Google posts that they are adding. In case it is event-driven, dates will matter. On the other hand, if it is product-driven, then pricing will matter.
