Google has announced that it is launching reporting and analytics specifically for Google Posts. This feature enables individuals and businesses to directly develop content on Google which is highly ranked in SERP results. You can include Google Posts inside your local Google My Business account by declaring your listing and clicking on Posts section.
Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-
Yext has merged with Alexa, Amazon’s digital assistant, enabling it to provide local business listings to users. People who utilize Alexa for voice search can now receive the latest details related to business. Alexa can low show details related to business locations, hours of operation, contact information etc.
Google announced on Wednesday morning that it is doing away with the method of URL submission to its search index. The “addurl” page, listed in this help document redirects to Google Search Console login page. Webmasters from Google stated that they had to drop public submission feature. The company, however, didn’t say that it was essential to remove it. It might be related to abuse or spam issue.
The People Also Ask feature on Google which started showing in 2015 has witnessed a phenomenal increase in time it is displayed in Google search results. The surge is reported to be around 35%, accounting for almost half of all queries. Dr Pete Meyers from Moz who first posted about it on Twitter said that there was a 34% increase and Google now displays this feature in 43% of all SERPs in Mozcast 10K data set.

Google has announced a new markup targeting eligible publishers who want to have their content within Google Assistant. The new markup, called speakable allows publishers to mark up those parts of an article which are important to be read aloud by Google Assistant and devices such as Google Home. The features of the markup are available for English language users who are based in the US. Google stated that it will launch capability in other languages and nations once a significant publishers implement speakable.
On a daily basis, innumerable people use Google Images to look for visual content on the internet. Be it looking for ideas for your next recipe, or visual instructions on how to fix a leaking tap, using image results can occasionally be helpful than text.
Recently Google launched an agency dashboard meant for Google My Business agencies which manage numerous local businesses. It has a number interesting features. The dashboard allows you to manage listing and also see the invite status. User Groups can help in team management and access control with permission levels available for different types of users. It’s Quicksearch function enables smoother access to locations within your whole account or Location Group. Users can also manage unlimited number of locations from a single account.
An update to Google My Business will now display the exact search queries used to look for a business listing. Search queries display to you queries used to look for your business on Google. The data will appear on the Insights tab, which tracks the most widely used terms and search trends for a specific business. You can find the common terms and search trends related to your business on this tab. Search queries concentrate on the terms used by your customers to search your business on Maps and Local Search.
Mordy Oberstein of RankRanger has shared a report stating that Google mobile search results have witnessed a phenomenal increase in the number of thumbnails. According to the data shared by RankRanger, there was a surge of 183% on July 13, 2018, from 15.7 percent of all first-page mobile search results having image thumbnails to 44.5%. This trend has been prevalent for a few days. Here is a chart which displays the sudden boost in mobile thumbnails:-