Digital advertising has become an extremely integral part of web today—a forum where anyone with a good idea and good content can reach their target audience. To maintain this effective place to learn, create and advertise Google has decided to put restrictions on Third Party Tech Support Services.
Though Google clarified that the restrictions won’t mean an absolute ban on this category of ads, it would certainly come under verification program before reaching the consumers.
Google has always made sure that the users are exposed to only authentic ads and information, trying to eliminate the fraud ads issue. The past year records tell the tale of advertising system abuse, with Google having to take down around 3.2 billion ads that violated the advertising policies.
Statistics say that Google blocked 79 million ads that were intended to send malware-laden sites to the masses, 66 million “trick-to-click” ads, along with 48 million ads attempting to make users install unwanted software.
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In a recent announcement Google said,“One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads… When we see an increase in misleading or predatory behaviors in specific categories, we take additional action.” Google has decided to roll out verification programs for the third party tech support services before their ads are circulated. Though there is not straight out ban on this category, like the ‘pay day loan’ and ‘bail bond services’. Measures are taken for developing advanced verification programs to fight fraud in areas like local locksmith services and addiction treatment centers
David Graff, Director of Global Product Policy at Google, posted on a blog, “These efforts alone won’t stop all bad actors trying to game our advertising systems, but it will make it a lot harder. There’s more to do, and we’ll continue committing the resources necessary to keep the online advertising ecosystem a safe place for everyone.” After tears of work and consultation with law enforcement and government agencies Google has come up with a verification program, to be rolled out soon, to ensure that only legitimate providers of third-party tech support can use the platform to reach consumers.
