Google would allow advertisers to use up to 90 characters for description in text ads, which is equal to that of responsive search ads. In total, text ads can now have up to three headlines and two descriptions.

Text ads has three parts: headline text, a display URL, and description text.

Headline

Text ad has three headlines where you can write up to 30 characters each to promote your product or service. The headlines are separate and may appear differently based on the device someone is using when they view your ad.

Google Analytics has launched beta-testing for a new feature called Google Signals. The feature offers cross device reporting and remarketing capabilities. Google signals works to upgrade the existing advertising features, for users who have turned on Ads Personalization on Google. Google gathers the aggregate data of the users to estimate the across-device behavior of the user base. Google Signals gathers data on how the user deals with any online property from multiple devices. For instance, going through an Ad about bags on your mobile phone and later making the purchase from a laptop.

Bing has introduced out numerous new “intelligent search” features that are configured to enhance user’s experience when searching for coupons, home services, and coupons. These new features will enable searchers to:

Google has enhanced the accuracy of Index Coverage report generated by Google Search Console. As per Google’s Search Console help documentation, Index Coverage report started shifting to a more accurate system on July 14 and fully shifted at the start of August.

Due to this shift to a new system, Google wasn’t able to record Index Coverage data from July 14 to August 1. Data in Index Coverage report between July 14 and August 1 is an assessment on basis of August 1 values. The Index Coverage report was initially rolled out to Search Console last year. It detects any page of a website which cannot be indexed while offering instructions on how to resolve issues. Site owners can also utilize the Index Coverage Report for submitting sitemaps. Data can be filtered by individual sitemaps.

Google announced on Twitter on Wednesday that it had released a “broad core algorithm update” this week. This update was launched after the search community witnessed shifts in search rankings and traffic.

Google’s main aim was to distinguish between a daily enhancement which focuses on a particular area and the more important broad algorithm updates which have an impact on the whole algorithm. In its official statement, Google conveyed four major insights:

Google has announced that it is launching reporting and analytics specifically for Google Posts. This feature enables individuals and businesses to directly develop content on Google which is highly ranked in SERP results. You can include Google Posts inside your local Google My Business account by declaring your listing and clicking on Posts section.

Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-

The People Also Ask feature on Google which started showing in 2015 has witnessed a phenomenal increase in time it is displayed in Google search results. The surge is reported to be around 35%, accounting for almost half of all queries. Dr Pete Meyers from Moz who first posted about it on Twitter said that there was a 34% increase and Google now displays this feature in 43% of all SERPs in Mozcast 10K data set.