Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.

Page speed is a major factor in mobile search rankings. Google has named this “Speed Update” and has officially stated that it is now launching the update across the world. The major goal of the update is to remove the slowest pages from the internet, i.e the ones in which a user needs to wait for quite a few seconds for content to be loaded on a mobile. Google has mentioned it will have an impact on a “small percentage of queries.”

Google announced rebranding the name of their years old successful brand, AdWords, to Google Ads. Google AdWords was launched almost 18 years ago to make it easier for people to connect online with businesses and was the driving force behind Google’s profits and power. Google decided to change the name from AdWords to Google Ads to make it easier for end users to understand its purpose.

“From July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo. The URL that you use to access your account with will be changed from” adwords.google.com” to “ads.google.com”, and the help center will be changed from “support.google.com/adwords” to “support.google.com/google-ads”.”

Google is launching a redesign of Google Account to offers clearer access to both their privacy controls and settings. Jan Hannemann, Google Account’s product manager announced updates on Google’s blog on Thursday. Only Android users will be able to view straight away. Web and iOS users will be able to see the new interface in the later part of this year.

The updates are being launched a month following after General Data Protection Regulation(GDPR)went in full swing. European law governs the management and handling of EU members and offers users with better data protection.

As Google rolls out Mobile-First indexing, it is also trying to clear confusions that are arising. So they tweeted to clarify some points.

URLs in Search: If you have different URL versions for mobile and desktop, Google will show mobile version to the mobile visitors and desktop version to the the desktop visitors. However in both cases mobile version will be indexed.

Yesterday Google announced the launch of new Ad Settings, making it easier for you to understand and control your ads. With this comes more transparency about seeing certain ads by expanding Why This Ad? to all entities that how Google ads. This will be expanded to almost all web sites and apps that partner with Google to show ads.

With the new Ad Settings, you will be able to see all factors, in one view, that determine how ads are tailored to you. You may decide if there are any you may want to remove.

Google tweeted on Wednesday that two new Google categories are now available within Google My Business. Now, apart from utilizing Google Posts for telling what is new in your business or upcoming events, you can also post about new products and offers.

Google Posts initially started as a way for businesses to promote their offers. However, Google redesigned the interface a few months ago to divide the type of posts. It enables business owners to add more fields of data based on the exact type of Google posts that they are adding. In case it is event-driven, dates will matter. On the other hand, if it is product-driven, then pricing will matter.

Google has recently introduced two new type of posts to enable businesses to highlight their products as well as offers. The new ‘offer’ and ‘product’ types can be used by businesses which have Google My Business accounts for posting details on products and promotions. The posts which are created via Google My Business are highlighted in local search and Maps results when GMB listing is returned.

The new post formats arrive along with “What’s New” and “Event” posts, offering business owners four options. ‘What’s new’ posts offer general details and might include videos, pictures, links, CTA buttons and other details. ‘Event’ posts, on the other hand, promote a particular event which a firm supports or is directly involved in. Such posts might also include pictures, videos, and CTA buttons. Any company with a verified GMB listing can create a post on Google. Google explains “Product” and “Offer” posts on its support pages.

Google has launched a new AdWords tool which will make it easier for advertisers to make reports in spreadsheets. This new tool is presently available in beta and integrate it directly with Google sheets as an added feature. It enables advertisers to create reports which are based on AdWords data, from one or more accounts, by making just a number of clicks.

Advertisers can alter reports by selecting which columns they want to include, which enables them to display only the data which is most important to them. AdWords filters can be effectively used to narrow data reporting’s scope. After more than a single report has been made, the tool might display an overview of all created reports. You can come across some examples of user interface in the screenshots mentioned below:-