Google has announced assistance for datasets markup schema in its search results. Now searchers will be able to visualize the data of a web page in Google’s search results in a better way. Google stated that new agencies which publish data in tabular form can now add structured data to ensure that dataset parts can be identified for use in significant Search features. They also stated that news agencies add structured data to their existent HTML of a page, and therefore can control the way their tables are shown to readers. The markup version is shown below:-

Google Search Includes DataSet Schema Support To Search Results

Google’s developer site regard this as the markup’s “pilot” release. It stated:-

Datasets are easier to find when you provide supporting information such as their name, description, creator and distribution formats are provided as structured data. Google’s approach to dataset discovery makes use of and other metadata standards that can be added to pages that describe datasets. The purpose of this markup is to improve discovery of datasets from fields such as life sciences, social sciences, machine learning, civic and government data, and more.

Roughly two years ago, Google announced this as Science datasets in search for the first time. Now they are calling it “Dataset” and expanding it’s usage beyond the science community to any data focused agency. Some of the examples of what can qualify as a dataset are given below:-

  • An arranged collection of tables
  • A CSV file or table with little data
  • A file in a proprietary format which includes data
  • A structured object with data in a different format which you want to load within a special tool for processing
  • Images which capture data
  • A collection of files which together includes some useful dataset
  • Anything which seems like a dataset to you
  • Files related to machine learning such as neural network structure definitions or trained parameters

Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.