Google announced on Twitter on Wednesday that it had released a “broad core algorithm update” this week. This update was launched after the search community witnessed shifts in search rankings and traffic.

Google Confirms Rolling Out Broad Search Algorithm Update

Google’s main aim was to distinguish between a daily enhancement which focuses on a particular area and the more important broad algorithm updates which have an impact on the whole algorithm. In its official statement, Google conveyed four major insights:

  1. Affirmation that an algorithm update happened.
  2. Affirmation that this is a significant algorithm update.
  3. Convey that this change was to enhance how Google matches relevant results with search queries.
  4. Websites which lost rankings didn’t do so because of poor quality.

In a nutshell, Google will continue improvising its algorithms to make its search results more helpful for their users. They are telling webmasters that webmasters cannot do anything to “fix” their pages to acquire a better ranking following the launch of an update. Rather, attempt to make your website better over a period of time. Google might acknowledge such enhancements in the long run, and there will be an improvement in your rankings.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.