Google has launched its structured data codelab. This enables a website owner to undergo a step-by-step process to create structured data for his own site. Google’s codelab guides site owners through adding many types of structured data to an HTML site. This comprises where to place structure data on a website and by what means to validate it.

Google has also added a link to the structured data codelab from the main structured data developer pages on the left side bar. Once you click on the left side bar, you will reach a section which says that it requires 30 minutes to undergo the process. Structured data offers a way to systematize information related to a page and classify its content. Google also utilizes structured data to allow special search features and improvements. For instance, a recipe page which has valid structured data can appear in a graphical search result. Google regards it as a rich result on a host carousel.

You can focus on a recipe site since it can be easily tested and contains many add-on features such as carousel and reviews. You will learn how to test and validate structured data and avoid common risks. These methods that you learn will help you to generate traffic to your website. At the codelab’s end, you will have a sample site which is likely to get rich results in Google Search. So, you will feel confident about enforcing other types of structured data.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.