Google Ads has launched a new type of campaign designed to assist advertisers to manage hotel ads in a better manner. Hotel based campaigns are a continuance of Google’s marketing efforts since 2010 when they listed sponsored hotel prices on Google Maps. Over the years, hotel ads have extended to Google search results. As a result, the ad type has grown to a level where advertisers require a more efficient way of managing them on a different platform from other types of Google ads.
In order to help partners, Google ads will now be a part of the Google Ads platform with a new campaign type. Hotel campaigns on Google Ads will be launched in the later part of the year, allowing advertisers to manage their hotel campaigns along with other campaigns on one platform. A new Hotel Center is being launched to streamline management of hotel price feeds.
Hotel campaigns will provide a number of advantages in comparison to other Google Ads campaigns. These advantages are mentioned below:-
- Hotel groups- Arrange hotels by significant attributes such as class and brand.
- Robust bidding controls- Optimize for bidding dimensions distinct to hotels such as the traveler’s period of stay or day of check-in.
- Rich reporting- A receptive interface available along with newly redesigned Google Ads.
- Smart bidding- Boosting bookings based on your ROI aim through the use of machine learning.