Google announced rebranding the name of their years old successful brand, AdWords, to Google Ads. Google AdWords was launched almost 18 years ago to make it easier for people to connect online with businesses and was the driving force behind Google’s profits and power. Google decided to change the name from AdWords to Google Ads to make it easier for end users to understand its purpose.
“From July 24, 2018, you will begin to see the new Google Ads brand, including the new name and logo. The URL that you use to access your account with will be changed from” adwords.google.com” to “ads.google.com”, and the help center will be changed from “support.google.com/adwords” to “support.google.com/google-ads”.”
Since people now prefer to perform most of their online tasks on mobile phones and they also quickly switch from searching for products, to watching videos, browsing content, playing games and more, marketers today have more opportunities to reach consumers across different platforms. Over the years, Google ads have expanded from helping marketers to connect with the people on Google Search, to helping them connect at every step of the consumer journey via video, display, text and more.
These new brands by Google will help advertisers and publishers of varied sizes select the right solutions for their businesses, making it even easier for them to deliver valuable, trustworthy ads and the right experiences for consumers across devices and channels. As part of this change, Google is releasing new solutions to help advertisers get started with Google Ads and drive greater collaboration across teams.
For small businesses specifically, Google has introduced a new campaign type in Google Ads to make it easier than ever to get started with online advertising. The machine learning technology of Google Ads to small businesses helps them get results without performing any complex work.