In an official blogpost Google announced that it would be rolling out video previews when video results appear in the video carousel. “For videos, we have traditionally shown a static image thumbnail in search results. But as more information moves to video, we’re working on new ways to give you useful glimpses, helping you quickly find what you’re looking for across video, too.”
Bing Ads announced that it will roll out labels to all Bing Ads Accounts, across the globe. Using these labels, advertisers will be able to add detail and color to their reporting data to accomplish more. Labels will be rolled out over next few weeks across the world.
“How are your experimental keywords performing? Do you have promotional ad copy that you’re closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these situations and more, allowing you to create customized tags to associate with your campaigns, ad groups, ads or keywords.”
Local businesses like restaurants can now add quick reservations and online order URLs to their profile using Google My Business. These URLs will take customers directly to the pages where they can take an action like booking a table or placing the online order.
Google shared the news online:
“Add links to specific actions like online orders or reservations. Make it easier for customers to take action directly from your listing.”
Consumers will now be able to book spa and salon appointments from Reserve with Google site. The service will be available across the US.
In December 2016, Google had launched Reserve with Google for booking fitness and wellness classes in December 2016. At that time the service was available in Los Angeles, San Francisco Bay Area and New York City. It was later rolled out across the US in March 2017.
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