Bing Ads announced that it will roll out labels to all Bing Ads Accounts, across the globe. Using these labels, advertisers will be able to add detail and color to their reporting data to accomplish more. Labels will be rolled out over next few weeks across the world.

Bing Ads Launches New Labels Menu

“How are your experimental keywords performing? Do you have promotional ad copy that you’re closely monitoring? Do you have different bidding rules that you want to manage across your keywords? Labels are a simple and powerful way to make it easy to manage these situations and more, allowing you to create customized tags to associate with your campaigns, ad groups, ads or keywords.”

How to get started?

You will now see a labels menu from where you can add and remove labels in the following tabs: Campaigns, Ad Groups, Ads and Keywords. You can easily filter by label to focus on the data that you are looking for.

Analyze Performance

In the Dimensions tab, soon there will be four new labels reports: campaign labels, ad group labels, ad labels and keyword labels. These reports will allow you to split your performance data by label.

Manage Labels in Bulk

Bing Ads Launches New Labels Menu

Bing Ads is also rolling out labels in Bing Ads Editor for Windows. After labels become available for your account, you’ll be able to manage labels for campaigns, ad groups, Expanded Text Ads and keywords. Stay tuned – support in the Mac version is coming later this year.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.