Google has a new data source for the webmasters who want to capitalize on “how to” searches”. In a recent blogpost Google has shared most popular “how to” searches, not just this, Google has launched a new website to show this data.

In the last thirteen years, searches beginning with “how to” have increased by 140% and these searches are rising. Among all “how to searches”, people mostly look for help with “how to fix” things.

Google Trends has segregated this data by Geographic Location. While the North Americans mostly search for “how to fix toilets”, people in warmer climates look for help to fix their refrigerators, and people from North and Eastern Europe want to know how to fix a light bulb.

In an official blogpost Google announced about rolling out the “Landing Pages” page. This will help advertisers see how their lading page are performin. “Landing Pages” will be rolled out over the coming weeks in the new AdWords Experience. The new page will show which URLs in your account are mobile-friendly, which ones drive the most sales, and which one need attention.

In an official blogpost Google announced that it would be rolling out video previews when video results appear in the video carousel. “For videos, we have traditionally shown a static image thumbnail in search results. But as more information moves to video, we’re working on new ways to give you useful glimpses, helping you quickly find what you’re looking for across video, too.”

Local businesses like restaurants can now add quick reservations and online order URLs to their profile using Google My Business. These URLs will take customers directly to the pages where they can take an action like booking a table or placing the online order.

Google shared the news online:

“Add links to specific actions like online orders or reservations. Make it easier for customers to take action directly from your listing.”

Google tweeted about adding new filters to track impressions and clicks in Search Console’s Search Analytics report for Job posting markup.

Webmasters can now filter Seach Analytics report to check traffic, impressions, clicks and positions for the job listings on their websites.

Consumers will now be able to book spa and salon appointments from Reserve with Google site. The service will be available across the US.

In December 2016, Google had launched Reserve with Google for booking fitness and wellness classes in December 2016. At that time the service was available in Los Angeles, San Francisco Bay Area and New York City. It was later rolled out across the US in March 2017.