For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Holiday season is approaching and Google Merchant Center has updates to help advertisers. The new feeds experience and Opportunities are here just in time for the advertisers to win this holiday season.
Supplemental Feeds
Earlier product data could only be submitted in one primary feed. Supplemental feeds now offer the flexibility to submit and modify your product data from multiple sources. Supplemental feeds can be used to add or override attributes and values in the primary feed.
Bing Ads announced about new account level extensions that allow advertisers to add and edit ad extensions at the account level. The new feature will help you save a lot of time, besides providing consistency across advertising platforms. Associating extensions at the account level ensure that the extensions are applied to all existing and new campaigns automatically, thus improving the CTR of the ads.
All the SEM and SEO obsessed people out there would be glad to know that the much awaited event of the year, SMX East 2017, is scheduled to be held from 24-26 October, 2017 in New York City. Each participant is going to come back from the event with pocket full of SEO, SEM, & Social Media Marketing tricks & tactics.
Stone Temple had published a study on Links as a Ranking Factor in July 2016. Now they have shared another post with the fresh analysis of links as the ranking factor.
Google began beta testing of AMP AdWords landing pages in May. The beta testing is now over and Google will roll out the feature to all soon. In an official blogpost, Google said, “Earlier this year at Google Marketing Next, we introduced the ability to use fast-loading AMP landing pages for your search text ads. Starting in two weeks, we’ll be rolling this out to all AdWords advertisers globally.”
A recent study by Internet Marketing Ninjas suggests that upto 30% results ranking on pages 1 and 2 of Google Search are not clicked at all. Here are some surprising…
Google has a new data source for the webmasters who want to capitalize on “how to” searches”. In a recent blogpost Google has shared most popular “how to” searches, not just this, Google has launched a new website to show this data.
In the last thirteen years, searches beginning with “how to” have increased by 140% and these searches are rising. Among all “how to searches”, people mostly look for help with “how to fix” things.
Google Trends has segregated this data by Geographic Location. While the North Americans mostly search for “how to fix toilets”, people in warmer climates look for help to fix their refrigerators, and people from North and Eastern Europe want to know how to fix a light bulb.
Google AdWords has rolled out product status reporting and absolute top impression share to help advertisers see how often their shopping ads are shown in top position. These two features will hep identify product data gaps and measure competitiveness in Shopping campaigns.
Google says the left-most ad on mobile shopping results get 3 times more engagement, impressions in left most position are called “absolute top” impressions. Using absolute top impression share will show the percentage of time your product is showing in this position.
