Webmasters can now export data from Google Search Console’s Index Coverage report. This was first noticed by G-Squared Interactive.
Apple switches from Bing to Google as its default search partner for Siri, Search inside iOS (earlier called Spotlight) and Spotlight on the Mac. An Apple statement read, “Switching to Google as the web search provider for Siri, Search within iOS and Spotlight on Mac will allow these services to have a consistent web search experience with the default in Safari. We have strong relationships with Google and Microsoft and remain committed to delivering the best user experience possible.”
Google search is already the default provider for Safari on Mac and iOS. All Google searches on Apple will be encrypted and anonymized, quite opposite to the regular Google searches. Google has been Apple’s search partner earlier, though the stint was short and Google was replaced by Bing in 2013.
Holiday season is approaching and Google Merchant Center has updates to help advertisers. The new feeds experience and Opportunities are here just in time for the advertisers to win this holiday season.
Supplemental Feeds
Earlier product data could only be submitted in one primary feed. Supplemental feeds now offer the flexibility to submit and modify your product data from multiple sources. Supplemental feeds can be used to add or override attributes and values in the primary feed.
Bing Ads announced about new account level extensions that allow advertisers to add and edit ad extensions at the account level. The new feature will help you save a lot of time, besides providing consistency across advertising platforms. Associating extensions at the account level ensure that the extensions are applied to all existing and new campaigns automatically, thus improving the CTR of the ads.
All the SEM and SEO obsessed people out there would be glad to know that the much awaited event of the year, SMX East 2017, is scheduled to be held from 24-26 October, 2017 in New York City. Each participant is going to come back from the event with pocket full of SEO, SEM, & Social Media Marketing tricks & tactics.
Stone Temple had published a study on Links as a Ranking Factor in July 2016. Now they have shared another post with the fresh analysis of links as the ranking factor.
Google began beta testing of AMP AdWords landing pages in May. The beta testing is now over and Google will roll out the feature to all soon. In an official blogpost, Google said, “Earlier this year at Google Marketing Next, we introduced the ability to use fast-loading AMP landing pages for your search text ads. Starting in two weeks, we’ll be rolling this out to all AdWords advertisers globally.”
A recent study by Internet Marketing Ninjas suggests that upto 30% results ranking on pages 1 and 2 of Google Search are not clicked at all. Here are some surprising…