Google has announced about introducing innovations for the advertisers to meet consumer expectations and make more sales during holidays. Data says more than 40% still search for broad terms like “women’s clothing”, “men’s footwear”, “living room furniture”, despite knowing what they exactly want.
To help holiday shoppers discover your brand and product while they are still exploring, Google has launched “Showcase Shopping Ads” in the new AdWords Experience. Using Showcase Shopping Ads, brand can curate a collection of lifestyle images and products. This will help buyers discover what they want to buy and from whom.
“Additionally, If you use DoubleClick Search, Kenshoo or Marin as your third party bid management system, you can also track and report on Showcase Shopping ads, as they are now supported.”
Google says, “users search for a merchant’s brand terms twice as often after they’ve expanded that brand’s Showcase Shopping ad.”
There’s also a new apparel search experience with a visually rich design with brand logos and filters.
For the last minute shoppers, Google AdWords is launching local inventory on the Google Assistant so products from the local store may be organically surfaced to users. “By asking the Assistant, “Ok Google, where can I buy nearby?” on Google Home or their phones, holiday shoppers can easily learn what’s available in a store around them.” Advertiser with local product inventory feed will find it useful when their products may begin automatically appearing in relevant results on the Assistant.
“Marketers can also use promoted local experiences across Google to drive more foot traffic. Soon, we’ll be introducing a new local ad for Display so you can spotlight in-store products and promotions, much like you would with your print catalogs or circulars. Reach out to your Google account team to join this pilot and use the local inventory feed from your Shopping ads to get up and running quickly.”
