After credit cards and bank accounts comparison services in the UK, Google has rolled out car insurance comparison shopping services as well. To see the service, simply key in “car…
The future of the search engine marketing industry across North America looks pretty solid. As per the SEMPO State of Search Marketing Report 2012, the search industry will touch the…
What Bing is calling as its ‘largest satellite release to date’- includes 38 million square kilometers of satellite imagery. This release was announced in a blog post by Bing which…
Recently Bing announced quite a few changes in its image search. The new features include larger thumbnails, magnifying glass (hover-over image previews), a filter bar, search suggestions, and a What’s…
The American choice of celebrities underwent quite some change in the year 2011, as pop star Justin Beiber took the number one place among the most searched people. Bing has…
From search results to websites, webpages, articles and products and now display ads. The +1 button is everywhere. According to Google, the +1 buttons are now available for display ads too. This means that if you are one of those, that have running ads in the Google Display Network, then your ads will now have +1 buttons and annotations. So, by +1ing your ad, people can recommend your ads’ landing pages to others.
How The +1 Will Go Viral:
Google has arranged for the +1 to work simultaneously all over the web. This means that if you +1 a Google Display Network ad anywhere on the web, then it shows up on your website, as in the number of +1s of your site also goes up at the same time. Similarly, if some one has a banner ad, then the amount of times a website is +1ed, the number would go up in the banner too.
Ads And The Social Impact Of The +1 Button:
Twitter has acquired the one year old, New York-based social information analysis start up Julpan.
Founded in 2010 by former Google engineer Ori Allon, Julpan works on the real-time determination of what users are sharing through social networking platforms. Its acquisition is likely to help Twitter in coming up with better stream organization.
Julpan's technology helps an user to find out the most relevant Web content, even when he does not have any knowledge about the most relevant keyword. Julpan manages to do the same by analyzing the web activity of more than 100 million users. Julpan also claims its algorithms to be able to automatically identify and filter away spams, while categorizing stories by topics.
At the alltheWeb.com page, you can see a message that says, “Yahoo! will be closing AlltheWeb on April 4, 2011, as we focus on other features to improve your search…
Search marketing software provider WordStream has just released a new suite of Quality Score management tools for AdWords advertisers. These tools, which are now incorporated into the company's flagship PPC…
Of late, Microsoft has conducted a study that shows that images give the users 20% faster search results than the text only. Hence, it has become clear that images play…