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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.

Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.

Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.

The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.

With the launch of Firefox Quantum, Mozilla released the most important update to its browser. Its lighter, faster and you should definitely give it a try. Other than the improved browser, you’ll also notice another change: Google is now the default search engine again.

Mozilla announced that they have terminated their search deal with Yahoo and the new version of their browser, named Firefox Quantum (Firefox 57) which is 2X faster and consumes 30% less space will feature Google as the default search engine.

Google is updating and working on the look of its product-oriented knowledge panels on mobile to show even more details about the particular item or product in the search results.

In an example by Vlad Rappoport (the image below), the shopping knowledge panel has a blue header providing details about the product and a new carousel featuring third-party editorial reviews and separate tabs for stores in addition to reviews with a number of different options and features, like videos, to provide a one-stop resource for product info.

Direct website visits and the traffic it creates is said to be the most influential factor in organic search, followed by numerous other factors. The study, conducted by SEMRush, narrowed it down to a list of the top 17 ranking factors, many of which are related to on-page engagement.

It has been confirmed by Google to Search Engine Land that the way info command is displayed in the search, has been changed. The info command is the search operator that provides you with more details about a website.

Earlier, the info operator would produce the snippet, along with additional links to find more operators that show links to the site, the Google cache link, similar sites to that site and more.

However, now Google only shows the snippet, and the entire other section has been removed.

A low-key announcement was made by Google, recently, regarding the new feature that they now support. It is called “selection attributes”. It requires selection of just one out of several predefined choices in the business description.

Google stated an example around kosher foods, saying you can choose from predefined business descriptions like “No Kosher food,” “Some Kosher food,” or “Strictly Kosher food.”

Google recently announced that it will soon roll out a new feature to Google Search, followed by Google Maps, that will show you the estimated waiting time for area restaurants. This recent addition is an expansion of Google’s existing feature which shows businesses’ busy times.

Google’s new restaurant wait times also come from the aggregated and anonymized data from users who opted in to Google Location History – the same data that powers popular times and visit duration.

In case of restaurants, Google will include a pop-up box that appears when you click on a time frame in the popular times chart. The box shows live or historical data labeled as “busy”, “usually busy” and “usually not busy”, along the wait time.

In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, “With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets.”

Google has announced that it will now use user location to serve the country service. Historically these services have been labeled and accessed via country code top level domain names (ccTLD), such as Google.co.in, Google.nz, Google.ca.

This has been updated across mobile web, Google app for iOS, and desktop Search and Maps. The choice of country will not be indicated by the Google domain, instead by the user’s location. If you live in India, you will receive the service for India, but if you travel to Australia, your results will automatically switch to the country service for Australia. When you return to India, you will seamlessly revert to the Indian country service.