For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google has rolled out its annual ‘Year in Search’ report, listing out the topmost search queries made in the year 2017, across 15 different categories such as people, consumer tech, global news, and elections.
A pattern of ‘how to’ queries was also observed. Some of the most popular ‘how to’ searches were searched for more than 10 times than ever before.
Google recently announced that it is replacing the old PDF version of the SEO Starter Guide with a new web-based version of the guide. The PDF version was originally released about nine years back in 2008.
The update comprise combination of the Webmaster Academy and the old SEO Starter Guide PDF, which would be helpful in creating modern and search engine-friendly websites. Google said, “The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites”.
New Delhi, Dec 7, 2017: Digital Vidya, one of Asia’s leading digital marketing and data analytics training companies announces a Digital Marketing Scholarship Test as it marks its 8th anniversary of delivering over 1500 successful training programs.
According to a report by LinkedIn, digital marketing is one of the Top 10 skills to get hired in 2017. Likewise, digital marketing is one of the most important competencies required for success in today’s word by all kinds of organizations, ranging from startups to large corporations.
Google search engine crawlers, starting from Q2 2018, will start yielding JavaScript-based web pages, without any support from AJAX crawling scheme, Google made an official statement.
It means, there will be one-notch lesser work for site owners, as now they won’t be required to provide rendered versions of these pages to Googlebot.
Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.
Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.
In some local knowledge panel results, Google has begun to yield more information about some local businesses, particularly big companies with many local venues.
Additional tabs of information are being shown above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.
Knowledge Panels are not displayed when the new packs are present in SERPs.
The first user to identify this change in Google search results, Sergey Alakov, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”
Google is now expanding the focus of its Google Trends, a web facility that lets anyone track what the world web searchers are looking for in both real time and non-real time. They are now going to provide even more real-time data on the popularity of search terms. The service now includes data from more Google products beyond web search with the addition of search data from verticals like Google News, Shopping, Images and YouTube.
Google Trends’ added data will allow users to explore search results in different ways than was previously possible. Below is the quick demonstration and test of the new features. Lets have a look at an example of Taylor Swift.
Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.
Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.
Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.
The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.
Right before the Black Friday kicks in next week in the US, Google made several announcements for AdWords advertisers. They rolled out three new features for the latest AdWords interface- AdWords promotion extensions, custom intent audiences & ad variations for testing.
