Google has officially confirmed with Search Engine Land that it has altered the way snippets will be displayed in search results. Snippet is basically the description of the page you searched for, that is reflected below the URL, and helps to show how the page relates to the search query.

Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.

Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.

In some local knowledge panel results, Google has begun to yield more information about some local businesses, particularly big companies with many local venues.

Additional tabs of information are being shown above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.

Knowledge Panels are not displayed when the new packs are present in SERPs.

The first user to identify this change in Google search results, Sergey Alakov, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”

Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.

Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.

Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.

The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.

Right before the Black Friday kicks in next week in the US, Google made several announcements for AdWords advertisers. They rolled out three new features for the latest AdWords interface- AdWords promotion extensions, custom intent audiences & ad variations for testing.