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For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.

In Industry News

Google Adds Current Wait Times In Local Results!

2 Mins Read

Google recently announced that it will soon roll out a new feature to Google Search, followed by Google Maps, that will show you the estimated waiting time for area restaurants. This recent addition is an expansion of Google’s existing feature which shows businesses’ busy times.

Google’s new restaurant wait times also come from the aggregated and anonymized data from users who opted in to Google Location History – the same data that powers popular times and visit duration.

In case of restaurants, Google will include a pop-up box that appears when you click on a time frame in the popular times chart. The box shows live or historical data labeled as “busy”, “usually busy” and “usually not busy”, along the wait time.

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In Industry News

Bing Ads Brings Shopping Campaigns To India and Canada!

1 Min Read

In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, “With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets.”

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In Industry News

Google To Serve the Country Service Corresponding to Your Location, Instead of Domain!

1 Min Read

Google has announced that it will now use user location to serve the country service. Historically these services have been labeled and accessed via country code top level domain names (ccTLD), such as Google.co.in, Google.nz, Google.ca.

This has been updated across mobile web, Google app for iOS, and desktop Search and Maps. The choice of country will not be indicated by the Google domain, instead by the user’s location. If you live in India, you will receive the service for India, but if you travel to Australia, your results will automatically switch to the country service for Australia. When you return to India, you will seamlessly revert to the Indian country service.

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In Industry News

Google AdWords Launches New Innovations For The Advertisers!

2 Mins Read

Google has announced about introducing innovations for the advertisers to meet consumer expectations and make more sales during holidays. Data says more than 40% still search for broad terms like “women’s clothing”, “men’s footwear”, “living room furniture”, despite knowing what they exactly want.

To help holiday shoppers discover your brand and product while they are still exploring, Google has launched “Showcase Shopping Ads” in the new AdWords Experience. Using Showcase Shopping Ads, brand can curate a collection of lifestyle images and products. This will help buyers discover what they want to buy and from whom.

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In Conferences

How To Develop Multichannel Attribution Models That Move The Needle #SMX New York 2017, Day 3!

3 Mins Read

Day 3 – How to Develop Multichannel Attribution Models That Move the Needle

Speakers:

1. Janet Driscoll Miller (@janetdmiller)

2. Simon Poulton (@spoulton)

3. Adam Proehl (@adamproehl)

Moderator:

1. Ginny Marvin (@ginnymarvin)

One of the most common challenges in marketing today remains the ability, or lack of it, to measure the success of programs. This is especially true in B2B.

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In Conferences

Search Marketers Are The Trailblazers In The Emerging Martech Era #SMX New York 2017, Day 2!

4 Mins Read

Day 2 Keynote – Search Marketers Are The Trailblazers In The Emerging Martech Era

Speaker:

1. Scott Brinker (@chiefmartec)

Moderator:

1. Chris Sherman (@CJSherman)

Search marketers will, according to Brinker, “inherit the earth, or at least martech.”

The originator of the infamous martech infographics reviews how the original versions from 2011 listed several hundred logos, while the 2014 version had 1,000 logos of distinct marketing technology companies; the 2015 version had close to 2,000; and the 2017 version has more than 5,000, despite the constant assurances of pundits and media that, like with the “death” of SEO, the martech space would consolidate.

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In Conferences

Man + Machine: Exploring The Brave New Universe For Today’s Online Marketers #SMX New York 2017, Day 2!

3 Mins Read

Day 2 – Artificial Intelligence Ain’t Art

Speakers:

1. Elizabeth Clark (@dreamagility)

2. Annie Cushing (@AnnieCushing)

3. Merry Morud (@MerryMorud)

Moderator:

1. Michelle Robbins (@MichelleRobbins)

With artificial intelligence, machine learning, data science, business automation, creative scripting, chatbots and other cutting-edge technologies, the role of the modern search marketer changes as rapidly as the advancements in marketing technology happen.

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In Conferences

Marketing Partners: Essential Allies Or Necessary “Frenemies?” #SMX New York 2017, Day 2!

4 Mins Read

Day 2 – Marketing Partners: Essential Allies or Necessary Frenemies?

Speakers:

1. Julie Collins (@jknob8)

2. Kevin Mullett (@kmullett)

3. Amy Shipman (@amykayaks)

Moderator:

1. Chris Sherman (@CJSherman)

Collins explains that as VP of Integrated Brand Marketing at financial giant Morgan Stanley, her team is less interested in brand building and more interested in lead generation for a network of 15,000 local financial advisors – essentially franchisees – working out of regional Morgan Stanley offices.

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In Conferences

Google Unveils New Online-to-Offline Ads Innovations #SMX New York 2017, Day 1!

3 Mins Read

Day 1 Keynote – Google Unveils New Online-To-Offline Ads Innovations

Speaker: Kishore Kanakamedala (@Google)

The director of product management for online-to-offline (o2o) solutions, Kishore Kanakamedala, livestreamed at 8:15 a.m. from SMX East in New York on Tuesday morning by discussing some of the changing trends for retailers and then highlighted some of the new and upcoming tools that will be available for local search marketing.

Kanakamedala said “mobile is now the anchor of the customer journey” and cited Google research showing that mobile ads generate 160% more incremental store visits compared to desktop and tablet.

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