For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Bing Ads is introducing a new way for advertisers for managing multiple accounts using a single email address and a password. The multi-user access facility of Bing Ads removes the necessity to sign into different accounts separately. Advertisers can, therefore, move from one account to another in a hassle free manner, thereby finishing a greater part of their work within a shorter time span.
Google has published one of the most detailed explanations till date about their featured snippets in a search blog post. Featured snippets are quick direct answers which you can view on top of Google search results page which appears as a response to your queries.
Google has explained what featured snippets exactly are, the different treatments and interfaces which you can derive from them and their way of interacting with mobiles, desktops and voice search results. Google has confirmed that featured snippets are vital to mobile search and voice-activated digital assistants.
Google has said that featured snippets are vital for mobile search and voice-activated digital assistants. They have confirmed that in such cases, the conventional ‘10 blue links’ format aren’t very affective. So, featured snippets are a very useful format.
Google has released a new Google Search Console beta which is live for everyone, including those who haven’t received the email notifications.You just need to go to https://search.google.com/search-console and click on the top right where “search properties” is mentioned. You will come across a few verified sites here.
However, you may not see the link from the old Google Search Console to the new one as of now. This is because Google is attempting to limit the traffic to the new one in order to acquire a handle on it.
Google has announced that July 2018 onwards PageSpeed tool will be used as a factor to rank pages in mobile search. Since 2010, speed is a factor that determines page rankings for desktop searches.
However, now it will be extended to mobile searches, as well.
This “Speed Update” will only target the pages that render the slowest loading experience to the users, as of now. This means, whether the page is affected by this algorithm update or not, wouldn’t be easy to determine.
Recently, in a Google Webmaster Hangout, John Mueller answered a query that would using the same content for product and category pages demote or affect any one or both the pages. He threw light on how Google handles duplication of content among product and category pages, the consequences of repeating snippets, and puts forward his opinion on how publishers should handle this.
Category pages consist product listings, which users can browse through and click on a specific product. They will be then redirected to the product page. The problem arises when these two contain the same content.
Google is constantly adding new features and advanced filtering options to it’s new Search Console.
One of the major change in Search Console that Google announced earlier this week was the access to 16 months of data. On top of that, Google now brings up new ways to filter data.
Business owners with access to the new Google Search Console can see the filters within their Search Performance report.
Google has launched video feature to the Google My Business photos dashboard. Business owners now have the access to upload videos and view videos related to their business uploaded by customers.
Uploading videos in the dashboard to other business listings was enabled last year, however, this feature of being able to add videos to own listing is new. It could prove out to be an effective marketing tool.
Google announced to involve real data from Chrome user experience report to come up with better PageSpeed insights, improved suggestions for developers, and enhanced optimization score.
With pagespeed tool, you can get an insight on how quick your web page loads using the real user data.
Recently, in a Webmaster Central Hangout, John Mueller from Google discussed content optimization for voice search and Google Assistant, and answered queries related to the same. He classified good and bad content, and suggested what’s not a good fit. He advises to avoid over-optimizing and provided examples of what might be perceived as a spam.
Some time back, Google launched Google Assistant for speakers and cars. They sent notice to publishers suggesting them ways to upgrade their content to be more visible on Google Assistant. Currently, the feature is applicable only to a handful kinds of content, which would surely expand to other types of content. Thus, understanding content optimization for Google Assistant would be an important aspect of search marketing in 2018.
