Bing Ads has announced about expanding Dynamic Search Ads to all advertisers in the UK and USA. This new campaign type will dramatically reduce the costs of initial setup and daily management, along with identifying and capitalizing on new queries and sources of revenue for the business.

DSA leverages organic crawling of Bing and machine learning algorithms. It automatically matches the most relevant web page to a given search query. After the identifying the page, Bing Ads generates an ad to match the implied search intent, or any available additional real-time signals and show the ad on Bing.

What DSA Does?

  • It complements your existing campaigns with increased click and impression volume.
  • Increase search term coverage by helping you identify new queries and act on them.
  • Reduce the burden of bulky operations by forgoing keywords and repetitive ad copy creation.

How to setup a DSA campaign?

Step 1- Specify the top level domain for which the ads would be generated, while choosing the campaign name and budget.

Bing Ads Expands Dynamic Search Ads

Step 2 – Decide the pages of the website that should be crawled by Bing to generate dynamic ads. Bing suggests starting with all pages on the website to capture maximum queries.

Bing Ads Expands Dynamic Search Ads

Step 3- Enter an ad description to use with the dynamically generate ad titles, dynamically selected landing pages, and dynamically generated paths.

Bing Ads Expands Dynamic Search Ads


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.