In a recent blog post Bings Ads announced expanding shopping campaigns to Canada and India. After launching the feature in the US, UK, France, Germany, and Australia, Canada and India are the new markets for Bing Shopping Campaigns. BSC in Canada will support only the English feeds, skipping French feeds for now. Other than this, no Product ads will not be displayed in Quebec.

Bing said, “With this launch, Bing users in Canada & India will see a more engaging product search experience. We encourage all retail advertisers (from the US, the UK, Canada, France, Germany, and Australia) to start creating Bing Shopping Campaigns targeting these two new markets. Over the next few months, we will continuously improve our platform and plan to add BSC capability in more international markets.”

Vikram Verma, Senior Program Manager at Bing Ads, said, there is more to come. He asks to stay tuned for further announcements as Bing Ads looks to expand the feature into other Bing Ads markets in coming months.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.