Until now, marketers with multiple AdWords accounts had to link each account individually to Google Analytics. But now things are different. Google announced in a blog post that it is…
For campaigns with “limited by budget” alert in AdWords, Google has rolled out new campaign daily budget estimator. The view of the new pop-up was tweeted by Sergey Rusak of…
Google announced the beta release of Review Extension in June, a feature that allowed advertisers to add an endorsement quote from a reputable publication into their AdWords ads. The feature…
Google has launched two new tools Ready Image Ads and Ready Ad Gallery at the IAM MIXX. The tools will make it easier to create IAB standard and HTML 5…
According to a report released by Marin Software, Google’s Product Listing Ads (PLA) have higher click-through rates in the paid search results than the standard text ads, since November 2012.…
Google AdSense has made new additions to the Allow & Block Ads section of the AdSense console. The two new ad serving block options will the account holders decide if…
Google has rolled out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. It is seen as another move of Google to improve its retargeting offerings and take…
The most crucial element of an AdWords campaign is its Ad. It is the advertisement that depicts unique features of your business and draws the attention of users to take…
You may have noticed an ad for AdWords Express when managing your Google+ page. Seems Google has stepped up its promotion of its SEM model. Google is trying to drive…
Web marketers using Google AdWords would agree that to get the maximum ROI, monitoring your PPC campaign constantly is a must requirement. PPC specialists spend hours monitoring keyword performances, clicks…