Google is about to launch a limited public beta of “AdWords for Video”, a step that is likely to help it unify its advertising interfaces.

The “AdWords for Video” comprises four “TrueView” video ad formats, with an advertiser being liable to pay when a visitor starts or views his video. The launch of this service combines video advertising, which was previously specific to YouTube.com, with the AdWords interface.

The ad formats to be used in “AdWords for Video” will include TrueView in-display, TrueView in-stream, TrueView in-slate and TrueView in-search.

• TrueView in-display (which resembles the Click-to-Play format) ads are present in the Google Display network.
• TrueView in-stream are the ones appearing on short or long-form YouTube videos as a pre or mid roll.

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