Google AdWords has switched from refreshing auction insights and impression share details one time per day, to multiple times per day.
The company said “Auction insights and impression share data now refreshes multiple times per day so you can act faster on new opportunities.”
Impression share is different from impressions. It is the amount of views your ad received as compared to the amount it could get.
Google has announced new updates related to snippets, knowledge panel information, and suggestions for related topics.
As per a post on Google’s keyword blog, some of the featured snippets will now have more images and similar search suggestions, along with the featured snippet content.
Another new feature is of expanding the information displayed in the ‘Knowledge Panel’ to include related content.
Michael Galvez, the Google product manager writes, “For example, while looking at the Knowledge Panel about skiing, you’ll see related searches for sports such as snowboarding directly inside the result”.
Google has begun the dressing game, the annual holiday decorations on their search result web page. If you search for any holiday name, you will get holiday-related decorated page. It works for Christmas, Hanukkah and Kwanzaa, and on desktop as well as mobile. The result, for both the desktop and the mobile, are same this year.
When you search for “Christmas”, you get:
Google search engine crawlers, starting from Q2 2018, will start yielding JavaScript-based web pages, without any support from AJAX crawling scheme, Google made an official statement.
It means, there will be one-notch lesser work for site owners, as now they won’t be required to provide rendered versions of these pages to Googlebot.
Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.
Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.
In some local knowledge panel results, Google has begun to yield more information about some local businesses, particularly big companies with many local venues.
Additional tabs of information are being shown above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.
Knowledge Panels are not displayed when the new packs are present in SERPs.
The first user to identify this change in Google search results, Sergey Alakov, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”
Google is now expanding the focus of its Google Trends, a web facility that lets anyone track what the world web searchers are looking for in both real time and non-real time. They are now going to provide even more real-time data on the popularity of search terms. The service now includes data from more Google products beyond web search with the addition of search data from verticals like Google News, Shopping, Images and YouTube.
Google Trends’ added data will allow users to explore search results in different ways than was previously possible. Below is the quick demonstration and test of the new features. Lets have a look at an example of Taylor Swift.
Google has taken a step further, by implementing a subtle, new change to search results across mobile and desktop.
Earlier PowerPoint Presentations (PPTs) and PDFs were uploaded to websites, and were indexed as raw files in the search results.
Now, all the PPTs and PDFs that are produced in the Google’s search results, will be indicated with new labels.
The new labels for PPTs and PDFs in the Google search results are easy to identify while skimming through the results. The feature makes the search a bit more organized and faster.
Right before the Black Friday kicks in next week in the US, Google made several announcements for AdWords advertisers. They rolled out three new features for the latest AdWords interface- AdWords promotion extensions, custom intent audiences & ad variations for testing.
