Google takes search a step ahead by recently announcing the launch of “donate” button to some non profits in knowledge cards in the Google search results. Now, when you search for any US-based non-profit organization, a donate option will reflect that will let you make charity payments in just a few clicks and taps.

Google clarified that the feature is only available to those non profit organizations that use Google for Nonprofits, which is accessible to all free of cost. Google hopes that “more people opt in” for this.

Here is a screenshot of how it looked when we searched for “Direct Relief” organization:

Google Introduces Donate Button To Google Searches For Nonprofits

Google said “We hope this feature makes it easier for nonprofits to reach potential supporters, and for you to donate to important causes, this holiday season and beyond”.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.