A low-key announcement was made by Google, recently, regarding the new feature that they now support. It is called “selection attributes”. It requires selection of just one out of several predefined choices in the business description.

Google stated an example around kosher foods, saying you can choose from predefined business descriptions like “No Kosher food,” “Some Kosher food,” or “Strictly Kosher food.”

Google recently announced that it will soon roll out a new feature to Google Search, followed by Google Maps, that will show you the estimated waiting time for area restaurants. This recent addition is an expansion of Google’s existing feature which shows businesses’ busy times.

Google’s new restaurant wait times also come from the aggregated and anonymized data from users who opted in to Google Location History – the same data that powers popular times and visit duration.

In case of restaurants, Google will include a pop-up box that appears when you click on a time frame in the popular times chart. The box shows live or historical data labeled as “busy”, “usually busy” and “usually not busy”, along the wait time.

Google has announced that it will now use user location to serve the country service. Historically these services have been labeled and accessed via country code top level domain names (ccTLD), such as Google.co.in, Google.nz, Google.ca.

This has been updated across mobile web, Google app for iOS, and desktop Search and Maps. The choice of country will not be indicated by the Google domain, instead by the user’s location. If you live in India, you will receive the service for India, but if you travel to Australia, your results will automatically switch to the country service for Australia. When you return to India, you will seamlessly revert to the Indian country service.

Google has announced about introducing innovations for the advertisers to meet consumer expectations and make more sales during holidays. Data says more than 40% still search for broad terms like “women’s clothing”, “men’s footwear”, “living room furniture”, despite knowing what they exactly want.

To help holiday shoppers discover your brand and product while they are still exploring, Google has launched “Showcase Shopping Ads” in the new AdWords Experience. Using Showcase Shopping Ads, brand can curate a collection of lifestyle images and products. This will help buyers discover what they want to buy and from whom.

With the introduction of Reserve with Google, fitness, beauty and wellness businesses in the US could let customers book their services through their Google Business listing. Google is now letting business owners sign up with one of the scheduling partners directly from their Google My Business account and add a booking button to the listing.