Generally, when prospective clients look for certain businesses in the service industry, they Google it. According to statistics over the search in the state of Chicago, 88% of people turn…
To have the desired visibility on the Web, it is necessary, among other things, to have a good strategy for optimizing your videos. This is essential because of the mass…
There is nothing that we marketers love more than generating leads. Sure, not all leads bring results, nor more conversions. But, lead generation is one of the top priorities of…
Suppose you spend a lot of money and time on building a website. Do you know whether the architecture of the site and the design are the best in terms…
If you’re in a competitive industry (who isn’t nowadays!), you won’t stand out unless you develop a unique brand voice. Brand voice dictates your style and tone across all content…
Carrying out an SEO audit can be a handful. You will spend hours and days trying to cover every aspect of SEO and sometimes you still may not effectively improve…
If you are going to organize any event, you can enable people to find it using the event search experience on Google. Event markup helps people discover your event using…
Google announced that they are sun-setting data-vocabulary.org structured markup starting on April, 2020. This implies that site owners will now have to switch to schema.org markup to be eligible to…
Well that was instantaneous than most expected! The natural language processing algorithm (BERT) that came out in the month of October, is now rolling out to Google search in over…
Google makes amends to bring out changes to influence how local search results are generated. Good News: Google confirmed an update affecting local search results has now been made fully…