Did you know that almost 70% of online activities start with someone taking a trip to a search engine? With this in mind, it’s going to be very important for your company to make your website’s search engine optimization, or SEO, a top priority.
If you aren’t creating killer content for your site and using it as part of an innovative marketing strategy, your site will miss out on a lot of traffic. Any smart marketing professional will recommend that you do whatever it takes to give your site’s SEO a boost.
Here are the three main types of SEO that exist today. You should familiarize yourself with them and work on improving each individual type of SEO.
As its name would suggest, on-page SEO is the type of SEO that is directly related to all the content on your site. This will include everything from evergreen content containing important keywords to individual blog posts tied to recent events.
If you want to directly target those in your immediate area, you might also want to check out this local SEO guide to see how local SEO might be able to benefit you. It may be able to make your on-page SEO even more effective.
Technical SEO is the type of SEO that affects everything on the backend of your site. When you make it your mission to improve your technical SEO, you’ll provide people with a much better experience when they come to your site.
Technical SEO will have an impact on things like:
- The speed of your site
- The mobile-friendliness of your site
- The security of your site
You don’t want to spend all your time working on on-page SEO and forgot about technical SEO. It could stop you from making any real advances when it comes to SEO.
Of all the different types of SEO, some people would argue that this is the most important one. They would say this despite the fact that off-site SEO doesn’t have anything to do with your actual site.
Off-site SEO is a type of SEO that refers to the number of backlinks that you’re able to earn for your site. The more backlinks that you get on other sites, the more it will make your site look like it’s trustworthy.
It’s going to take some time to improve your off-site SEO. But doing it will be well worth it in the end once the various search engines start to recognize your site as a trusted site.
Improving These Types of SEO Will Work Wonders for Your Company’s Website
In order to make your company’s website the best that it can be, you’re going to have to work to improve each of these types of SEO. Otherwise, your site isn’t going to appear anywhere close to the first page when people search for things on search engines.
Those in the marketing industry will tell you that you should work your way through each of the types of SEO and make steady improvements to them. It’ll be what’s best for your site in both the short and long term.
Look for more great digital marketing tips and tricks by browsing through the rest of the articles that our blog has to offer.