SEO stirs up quite nuanced conversations; there’s so much to this field that it’s impossible to learn everything in one go. Despite this, the web is full of resources that attempt to clarify how SEO works and what the best strategies are.

Well, we have our own take.

If you’re looking to improve your website’s SEO performance, you’re in for a treat. Read on to learn five of the biggest SEO mistakes that could be dragging your website’s SEO performance down. Don’t make these SEO mistakes.

1. Neglecting the Mobile Experience

A survey conducted five years ago by the United States Census Bureau found that Two-Third of Americans access the Internet from mobile devices. As you can imagine, this number has only risen since the publishing of these survey results.

Your visitors are rarely reaching your site and reading your content on their computers anymore. This means that you have to optimize your site for the mobile experience if you want to remain competitive in your SEO. Don’t make one of the biggest errors in SEO in 2021.

2. Providing Poor Content

Many business owners are told to provide value in exchange for potential business from customers. However, one of the biggest SEO mistakes that businesses and website owners make is not investing in the content that they’re publishing. 

The work they publish is:

  • unoriginal
  • vague
  • full of typos and grammatical errors
  • not informative or helpful

Putting out content does not help you win in SEO. Putting out quality content does. Make sure you fix any poor or underperforming content on your site if you want to excel in SEO optimization.  

3. Not Optimizing Your Meta Descriptions

If you’ve never touched the meta descriptions on your website, you’re missing out on an easy way to optimize your SEO.

In your content management system, such as WordPress, you can edit the meta description of each webpage to include keywords and ensure SEO optimization. Use SEO tools and SEO checkers to see if that helped boost your website’s SEO performance.

4. Leaving Content Gaps

It isn’t enough to put out content. You must audit your content to see how well your content is performing and where you may be missing out on content opportunities. 

Try out different angles to tackle your keywords in your niche. If you notice gaps in your content strategy (especially topics that your competitors have not touched upon yet), make sure you find a way to close the gap. Be the first to provide a unique angle that no one else on the web is offering yet.

5. Not Asking for Help

The last of the biggest SEO mistakes you can make is to reach your wit’s end trying to learn SEO optimization and still not asking for help. You may know how to run a successful business, and SEO can still not be your forte.

This SEO company can help you develop a successful SEO strategy, implementing campaigns to increase your SEO performance, such as your local SEO. These experts do not dust off their hands and call a job finished until they see the results that they promised you. What are you waiting for?

Avoid These Major SEO Mistakes

Well, you’ve got it. These are some of the biggest SEO mistakes that you may be making on your website right now. The good news is, it’s simple to fix. If you’re troubled, SEO experts are only a call away.

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Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet is also the CEO of SEO Services company PageTraffic which is one of the leading search marketing company in Asia.