Are you aware of the fact that mobile devices now comprise 57% of all organic search engine visits? According to a report, 40% of people only search using their smartphones. At present, 53% of paid search clicks are from mobile devices. 3 out of 4 smartphone owners use mobile search first in order to meet their immediate needs. Almost 1/3 of all mobile searches done are related to location. 88% of people who look for a type of local business on their mobiles call or go to that business within 24 hours.

Google voice search is transforming the way users look for information which they require. Almost two-thirds of all smartphone users have used voice search to look for local business information in the last one year. By 2020, 50% of all searches will be voice based searches. Voice commerce is projected to be worth $40 billion by 2022. During the last three months of 2017, the installed base of Amazon Echo grew from 20 million to 30 devices.

Do you want to know the ranking signals which will impact your local visibility on the web? If you do, then there are a number of local SEO ranking factors you will have to focus on. Google My Business is one of them. If your business isn’t listed in Google My Business, then you should do it now. Listing on Google My Business takes just a couple of minutes and is free. This is an easy yet highly effective way for improving your local SEO.

Every year, the method of doing SEO is becoming more polished, forcing companies to use a mix of strategies and new technology to acquire top SERP rankings. Recent developments like artificial intelligence, visual search, and semantic search have changed the way people search and access content on the internet. Voice search is emerging as a new norm with advancements in voice search technology and growth of personal assistants like Amazon Alexa and Apple Siri.