Most marketers regard SEO and content marketing as two totally different strategies. However, unlike popular perception, SEO and content marketing are to a great extent related to each other. Without the presence of relevant content, you cannot motivate visitors to stay on your site for long periods. High-quality content can play a major role in improving your search rankings. To develop quality content, first and foremost, you will need to identify the major pain points that your targeted readers want to solve.
To have a clear idea of their major pain points, conduct subscriber surveys, interviews, and review emails from your readers. Select a topic which is interesting for them. Narrow down on one area of the problem which you want to address. To confirm reader interest in the topic you are writing, take the help of social media research tools like Buzzsumo. This Smart Blogger infographic shares some useful tips which you can follow to create great content.