Above The Field is used to denote content that appears on a web page before the user scrolls. Google came up with the Page Layout algorithm in 2012 to lower rankings of sites which featured too many ads in this space. Algorithm is a computer program which is utilized by search engine to retrieve data and deliver results for a question. Search engines use a combination of algorithms to deliver ranked pages through a results page based on some ranking factors and signals. This Red Website Design shares a complete list of crucial words and phrases that are commonly used in SEO for novices.