In 2011 Google had launched a feature to support paginated content. What this meant that if you had content that was spread over multiple pages, then you could cluster them together into one series for Google to use in its search results. To do this, you could the markup rel = next and rel = prev. This could have been used to pagination so that a series of pages related to one topic or article or product could be grouped together and identified as a series by Google. Using this markup would have helped Google to consider all the related pages as a part of one series.
Webspam, also known as search spam refers to those webpages that attempt to spam Google’s search results. They do by thus using techniques that are against the guidelines published by Google. Typically, these pages make use of what is called black hat SEO techniques to try and boost their Google search ranking. Stuffing the page with keywords and other such methods are used to try and improve the webpage ranking. This is against Google’s guidelines and hence is considered spam.
Without a doubt Google My Business has been a beneficial tool, which helps businesses connect with their customers by assembling all the information at one place.
Thus, to help business owners set their goals more effectively, Google My Business comes up with a new onboarding process. It began rolling out earlier this month.
Google has created a new JavaScript SEO video series exclusively for web developers and SEOs. In this series, Google assists users to create web apps through the use of JavaScript.
There is nothing to deny that video provides a great way to engage audiences and drive important messages. Thus, if you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company.
But when you think of video marketing, you think about the video. Content writing is not exactly on your radar. Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it.
During the Google Webmaster Central hang out on March 5th, he advised to not just embed a video on a page and add a title and leave it at that. He recommended to build content around the video, such as a transcription of the video, and adding some comments about the video.
There is nothing to deny that today’s retailers are faced with the difficult challenge of keeping shoppers engaged in a marketplace that is not only larger, but also competitive than ever before. So, to help retailers extend their boundaries, Google is introducing new ad formats on Google Images.
As per the announcement, Google is introducing new shoppable ads which will help the retailers highlight multiple products, available for sale, within their sponsored ad among Google image results.
Google is improving business profiles with a new layout that has space demarcated for latest offers. To enable people to find special offers, Google offers the most prominent ones on Google My Business profiles of companies. The presence of a dedicated space enables entrepreneurs to display their latest offers, enabling potential customers to take a quick decision.
To track all the data for a whole domain, Google is introducing ‘Domain Properties‘ in Search Console.
This update consolidates http, https, www, and non-www into a single property, to get an aggregate view of your site’s performance and errors/warnings in a single Google Search Console property.
In the constantly evolving digital world, there exists a great plethora of new and innovative platforms for the business owners to move their industry forward.
Truth be told, mobile web is the most widely used platform which is not only fast, but also engaging.
Google has rebuilt its mobile web speed tool to help business owners build a faster site and deliver the kind of mobile experience that audiences expect today.