There is nothing to deny that video provides a great way to engage audiences and drive important messages. Thus, if you are looking for a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website and company.

But when you think of video marketing, you think about the video. Content writing is not exactly on your radar. Google’s John Mueller advises site owners to provide supporting content when publishing a web page with a video on it.

During the Google Webmaster Central hang out on March 5th, he advised to not just embed a video on a page and add a title and leave it at that. He recommended to build content around the video, such as a transcription of the video, and adding some comments about the video.

While sharing some useful tips on how video should be used from a web search point of view, he said that, “Purely using a video on a page is something that, at least from a web search point of view, makes it really hard for us to determine what is actually useful on this page, and why should we show it in the search results.”

So, to post blog on a web page, which is more valuable to visitors, and to make them rank high on search engine result pages, it is important to understand that the video is not the main content, but it is a useful addition to the main content.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.