Google’s Garry Illyes has offered a detailed explanation of how RankBrain algorithm works. He has clarified many doubts related to the algorithm which have been expressed by others. One of the questions asked was whether RB utilizes UX signals of any type or not. In his reply, Illyes mentioned that RankBrain makes uses of search data in order to guess what a person may click while searching for something that hasn’t been entered on Google in the past.

Google has made updates to their Q&A Page content guidelines with details of do’s and don’ts. Google has earlier added the guidelines in December 2018 for its new QA page schema. Here is a comparison between the old and new updates-

Google has officially launched a new sign up process for businesses which don’t function from a particular location. Google allows business owners to specify the locations where they offer their services through search and Google Maps rather than offering no options at all.

Google has now introduced ‘Activity Cards’ to Search. Following up on its announcement, these cards make recent searches more accessible as they aim to help users pick up from where they left off in search.

Do you have quite a few pages which you want to remove from Google index without using the page removal tool for each URL? According to Google’s John Mueller, you can attempt 404 and noindex all pages which you want to remove before submitting a temporary sitemap to Google. According to him, this might speed up the process.