Its the fourth of July, the American Independence Day, and like every year there is a spike in the number of people across the US who search for “fireworks” on Bing. Bing has created a fireworks index, to give more insight on how Americans are using Bing to purchase and search for fireworks.
Inspite of all your efforts, Bing may choose to serve a title tag in its SERP, different to the title of your website. In a blog post published this week, Bing has explained the entire process of choosing title tags. Just about two months ago Google's Matt Cutts explained how Google chooses title tags.
Earlier in March, Bing launched the Bid Landscape tool to allow advertisers to understand the changes that come up as a result of changing keyword bids. Now, the search engine has announced it is expanding the tool to support ad group level too. Currently the new feature is available only in the US but will soon be available to countries worldwide.
What is Ad Group Level Bid Landscape?
In a recent post on the Bing Webmaster Blog, the Principal Program Manager at Bing, Fabrice Canel has highlighted some of the best practices for sitemaps and few tips on scaling up sitemaps to large websites.
Here’s a rundown of the best practices:
- Bing asks webmasters to follow the sitemaps reference at www.sitemaps.org. According to Bing, some of the common mistakes are malformed XML Sitemaps, large XML Sitemaps with 50,000 links and up to 10 megabytes uncompressed and links in sitemaps incorrectly encoded.
Bing has announced the introduction of a new Geographical Location report to the Bing Ads Report suite and API. By redesigning how location information is displayed in the report, Bing aims to show you which targeting method was used to serve your ad.
The report is available under the list of Targeting reports as “Geo Location (New Version)”while the previous report has been renamed to “Geo Location (Old version).”
The Senior Product Manager of Bing, Duane Forrester, wrote a post on the official Bing Search blog throwing light on the ten myths in SEO, in which he makes a revealing point about links- You should never know in advance a link is coming, or where it’s coming from. If you do, that’s the wrong path.
Bing conducted a study to find out which US cities wake up earliest, based on the time they get online, and concluded that San Francisco beats all other cities to get up earliest at 6:43 AM while New York starts the day at 7:32 AM.
Bing announced that it has updated the Snapshot feature to add 150 million new entities. Some of the added entities include doctors, dentists, lawyers, real estate listings and so on.
Following a beta period of several months, Bing has finally announced the launch of Product Ads to all the advertisers in the US. Like the Google PLAs, these ads display rich custom images, promotional text, prices along with the company name and other details. Bing announced in a blog post that the ads will run on both Bing and Yahoo and is currently rolled out only to the advertisers in the US.