Bing Ads is testing social extensions in the US to help businesses promote their social channels in the search ads.
Bing announced in a blog post “Social extensions are a new type of ad extension from Bing Ads, placed under your ad copy that direct potential customers into social conversations on Facebook, Twitter, Instagram, and/or Tumblr. Searchers click on the extension and are directed to the associated social account or social post.”
Bing Ads has announced the version 2 of Keyword Planner Tool which will give new competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume.
Users can input landing page URL or the entire website to generate keyword suggestions that are more relevant.
Bing announced about discounting Auction Insights and the Opportunities tabs within Bing Ads Intelligence.
These two features will be unavailable in BAI from January 2016, however they will be accessible within the Bing Ads web UI.
Users can find Auction Insights in the “Details” drop-down menu in the Campaigns, Ad Groups and Keywords tabs. Insights can also be exported as a report.
Bing like every years has released its top search terms for the US that dominated search in 2015.
Top Celebrity Searches
In 2015 Caitlyn Jenner topped the list of most searched celebrities followed by Miley Cyrus and Taylor Swift.
- Caitlyn Jenner
- Miley Cyrus
- Taylor Swift
- Kim Richards
- Kim Kardashian
- Bindi Irwin
- Chris Brown
- Kylie Jenner
Bing has launched their mobile friendliness test tool.
Bing had earlier talked about it in May 2015 when they announced about their Mobile Friendly Algorithm.
Bing uses following criteria to determine the mobile friendly nature of a web page:
- Viewport and Zoom control configuration
- Width of page content
- Readability of text on the page
- Spacing of links and other elements on the page
Bing advertisers can now retarget their customers on Bing and Yahoo for both Search and Shopping campaigns. The process of setting up Bing Ads Remarketing is very much similar to Google AdWords with the incentive of using it in the Shopping campaigns too.
Duane Forrester through one of its blog posts, recently made an announcement that they would bid adieu to the Link Explorer tool available within Bing Webmaster Tools on coming October 1, 2015.
The Bing Link Explorer tool used to allow you to explore links to analyze competitive backlinks. The nifty tool, on its launch in 2012, did receive immense applause as Yahoo Site Explorer (which was shut down in 2011) was revitalized by Bing, as a result of its partnership with Yahoo.
Bing Ads announced the launch of Keyword Planner in all US accounts. The Keyword Planner is a one-stop shop for making new campaigns or also helps in improving the existing ones. It is relevant for all whether you're a new or experienced advertiser.
The Keyword Planner adds keyword and ad group suggestions and also shows average monthly search volume trends, relative competition and proposed bids.
Halloween is just around the corner, and people have already started their hunt for costumes and other ideas for October 31. Taking this very fact into account, Bing Ads has announced the release of new data on search performance around the holiday displaying that ad impressions and searches get steady increase during the month of September and October.
A catchy headline is what provides the gist of the entire story going under it. Taking this very fact into account, Bing News, through its blog, today announced “Smart Labels”, which will allow smartphone users to explore related headlines and read the entire articles while on the go.