Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”
Microsoft has come up with a major Bing Maps upgrade seeking to reduce Google’s huge lead in the arena. The preview version of Bing Maps introduces a string of new features that many believe will give it parity with Google Maps.
Bing Ads has added a couple of more features to its recently overhauled Home Page dashboard at the account level. These features – Customized Modules and Time Period Comparisons – help in providing a complete at-a-glance performance overview to the users.
Customized Modules feature allows to customize preset modules with filters. When a filter on the Campaigns tab is saved, it will appear as an optional module under the Customize Modules drop-down that you can located in the upper left corner of the Home Page.
With the addition of an audio icon, Bing has made its homepage more informative.
In addition to watching a video about Bing’s homepage, the users can now also hear more about the theme. For instance, today, Bing’s homepage features the Sacramento National Wildlife Refuge. So, when the users will visit their homepage, they get to see a video of geese flying over the park. When the users will click on the audio icon on the bottom-right of the screen, they will get to learn more about the video and also hear the geese calls captured by the Cornell Lab of Ornithology.
Bing has enhanced its video search experience by appending larger thumbnail images and the additional information for each video result and the moving “related searches” inline with the original search.
The new layout will provide an easier and faster video search experience, according to Bing.
Now, Bing’s video search results include channel, the upload date and view count details for each video, in addition to increasing the thumbnail image size.
Bing Ads has released a new data depicting the weekly trending of Yahoo search and click volume that is served through the Bing Ads. The data goes back to the beginning of May when the newly renegotiated search deal took effect between Microsoft and Yahoo.
The change will take place this Summer and with the change, Bing will no longer pass the query data to the webmasters. The (not provided) saga will be expanded from Google to Bing, where the marketeers won’t be able to learn in detail as to how the searchers are finding their sites through the top two leading search engines.
Do not miss the Home page, the next time you log into Bing Ads. It has a whole new look as of this week which brings it in line with that of AdWords. The Home page now offers more customizable top-line information in the dashboard and is available in all the markets.
Bing Ads Editor’s version 10.8 is available for download now. Here are some of the highlights of the updated version.
1. Copy and Paste Special options: In Editor, you can now fine tune your copy/paste options in Excel. Now you can “Copy special” just the keyword text of the selected keywords or the shell that includes campaign or ad group settings. And, with “Paste special” you can choose to paste certain settings of a campaign or ad group rather than pasting everything.
Bing is on the verge to broaden its Actions Intelligence by indexing apps based on content to improve its app search results which is often murky.
Bing in a recent blog post encouraged its users to begin its App Links framework to include markup that will allow them to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.