Bing has added a stern warning for webmasters who are using keyword stuffing techniques for manipulating rankings without being caught. The warning is present in the updated Webmaster Guidelines of Bing.
As per the warning, Bing can demote or delist the website that is using keyword stuffing. Here's what is written in the new keyword stuffing section:
Bing has released its most popular searches for 2013 data, which includes 20 Most Searched lists of most searched sports stars, TV shows, social sites, searched person, entertainment electronics, and more.
Pop star Beyonce topped the two lists by being the most searched person and most searched musician of 2013. Eight out of the Top 10 Most searched persons in the list are women, while the top 5 are all female: Beyonce, Kim Kardashian, Rihanna, Taylor Swift, and Madonna.
News is around that Microsoft is looking at encrypting its Internet traffic, including the search results. According to the Washington Post, the move could be in response to NSA's spying controversy, where it was believed that NSA got an access to Microsoft's global communication links.
Ever since Google has encrypted all the searches, the phenomenon of encrypted search has gained a lot of popularity.
Bing search results pages will now come with TripAdvisor content & travel search capabilities. The travel site, TripAdvisor has made two Microsoft-related announcements about the inclusion of TripAdvisor content in Bing and release of Windows 8.1 app.
Bing SERPs will now display reviews & photos of TripAdvisor along with the hotel price comparison tool of the travel site. The full content library of TripAdvisor including hotels, attractions, and restaurants will also be available to Bing.
Bing has introduced a new feature "Connected Pages" on its Webmaster Tools. The announcement was made on Bing's official blog.
The Bing Webmaster Tools is similar to the Google Webmaster Tools as it allows the verification of websites and also tracks a multitude of data, which is gathered from search activity.
Bing has announced that it will be renewing its long-standing deal with Twitter for including the tweets in the Bing search results. The partnership between the two began in 2009 and was also renewed in 2011.
The tweets are searchable and available on the Bing's social search page but also showing up in the main search results of Bing.
Bing has added new certificates and badges to the Bing Ads Accredited Professional program. These additions include:
- Use of official badge in marketing materials including the website
- A certificate confirming accreditation
- Listing in the Find a Pro Directory to help you connect with potential clients
- Industry recognition in Accredited Professional Membership Directory
Searchmetrics has released its SEO ranking factors for Microsoft's search engine, Bing. Like Google ranking factors, Searchmetrics analyzed 10,000 keywords and 300,000 websites appearing in the top 30 search results. After looking at how several factors correlated with ranking, Searchmetrics filtered out top 5 key findings: 1. Like Google, top brands rank on Bing also 2. Backlink numbers are linked closely to higher rankings on Bing 3. Social signals are related to higher rankings 4. Quality of content is important for search rankings 5. On page technical factors should be present. Here's a graph showing Bing ranking factors on the basis of their importance: Another interesting part of the ranking factors was when the first page of the search results on Bing and Google were compared. It was seen that 24.7% of the listed URLs were same and 37.3% domains were same too. This comparison shows that there is a different between Bing and Google ranking factors.
Bing has announced the launch of Klout-verified Snapshot. Microsoft tied-up with Klout last year in order to integrate Klout influencers with Bing social results and the launch of Klout-verified Snapshot has taken the relationship to a new level.
Snapshots feature, introduced last year contains useful information about places, people, or certain topics so that visitors get quick information at a glance in small box.
Bing Ads has unveiled Ads Express, a pay-per-click program for small local businesses. The program is said to be clearly modeled on the Google's AdWords Express program.
With the Ads Express program, businesses will be able to launch single ad campaign, which will be tied to their Bing Business listing. The ad can also be geo-targeted to be shown in specific locality.