Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.
Last year Google had ticked off the paid search professionals with the news that a true Exact Match will no longer be available. Next month, Bing will be following the same footsteps when close variants will be added to all the campaigns. On the top of it, big changes are afoot with negative terms; advertisers will need to take heed to the new matching rules. The changes will be live by 21st May.
While Google recorded a fall in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise. Google fell in the rankings from a 64.5% share of the search market in February to 64.4% in March. However, Microsoft Bing’s rankings jumped from 19.8% to 20.1% after January numbers had Microsoft rising from 19.7%. The boost seems to stem from both Google and Yahoo, which was down 0.1% from 12.8 to 12.7. Yahoo’s US search market share had seen a rise in January to 13%- the highest it had seen in years, boosted by its default search deal with Mozilla. However, it has been in decline ever since.
Now Bing will also start labelling mobile-ready web pages as mobile friendly on mobile devices, similar to Google.
Officially Google launched the mobile-friendly label last November, and all of us know that the mobile friendly algorithm is coming to Google in about a week. Bing did write on the importance of mobile back in November 2014, but then at that point of time there were no mobile friendly labels in the mobile Bing search results.
Bing announced that they have redesigned their home page for mobile users totally. This redesigning is available for mobile users on iPhone and Android devices. Bing calls this as a “significant redesign of their mobile home page.
Except for the quick searching capability, the interface is now swipable up and down, as you swipe, you will be able to see the home page image details, “the popular now” topics and access to your Bing accounts, rewards summary and more.
Bing image search would be updated, thanks to the certain improvements initiated by Microsoft. This will offer additional functionality beyond just helping users find photos. After searching for and clicking on a photo in Bing, users will see addition options. This includes the option to view higher resolution versions of the image, or to visit a product page to buy what is featured in the image.
Bing announced they are about to launch a new image search interface and design, which is aimed at helping the searchers do more with image search than to just look at images.
Here is a snapshot of the new interface both on desktop and mobile:
Here is a list of what the new features include as told on the official blog:-
Bing has made a big and bold move. If now a user searches for some long tail queries such as specifications for black iPhone 6 64GB, Google maps local intent pack or others, Bing may display only one page of search results.
Bing will say the reason of this step is that they want to deliver the “most relevant results for your search” and decided to take the liberty to omit the “lower quality results” from the search results page.
Bing is testing a new “favorites” feature, which when the user is signed into their Bing accounts on a desktop, helps them to bookmark images. According to the announcement that has been made, as long as images are available on the web, users will be able to save them to favorites.