Halloween is just around the corner, and people have already started their hunt for costumes and other ideas for October 31. Taking this very fact into account, Bing Ads has announced the release of new data on search performance around the holiday displaying that ad impressions and searches get steady increase during the month of September and October.
A catchy headline is what provides the gist of the entire story going under it. Taking this very fact into account, Bing News, through its blog, today announced “Smart Labels”, which will allow smartphone users to explore related headlines and read the entire articles while on the go.
Bing has decided to enhance its Bing Merchant Center (BMC), which helps create the catalog feeds and stores that inform about the Product Ads and Shopping Campaigns.
In order to make the management of feed programs easier and hassle-free, Bill will be accepting all valid Unicode, instead of merely alphanumeric characters in the ID column. Besides, just " > " with spaces will be approved as a valid delimiter. Additional changes or alterations beyond the feed format entail:
Bing has announced the Bing Ads Marketplace Trends Interactive Website, a tool that will help marketers cultivate more data across specific industry verticals. This is second major step of Bing to provide advertiser data after it released in-depth demographic and reach data with slick charts and graphs last month.
Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”
Microsoft has come up with a major Bing Maps upgrade seeking to reduce Google’s huge lead in the arena. The preview version of Bing Maps introduces a string of new features that many believe will give it parity with Google Maps.
Bing Ads has added a couple of more features to its recently overhauled Home Page dashboard at the account level. These features – Customized Modules and Time Period Comparisons – help in providing a complete at-a-glance performance overview to the users.
Customized Modules feature allows to customize preset modules with filters. When a filter on the Campaigns tab is saved, it will appear as an optional module under the Customize Modules drop-down that you can located in the upper left corner of the Home Page.
With the addition of an audio icon, Bing has made its homepage more informative.
In addition to watching a video about Bing’s homepage, the users can now also hear more about the theme. For instance, today, Bing’s homepage features the Sacramento National Wildlife Refuge. So, when the users will visit their homepage, they get to see a video of geese flying over the park. When the users will click on the audio icon on the bottom-right of the screen, they will get to learn more about the video and also hear the geese calls captured by the Cornell Lab of Ornithology.
Bing has enhanced its video search experience by appending larger thumbnail images and the additional information for each video result and the moving “related searches” inline with the original search.
The new layout will provide an easier and faster video search experience, according to Bing.
Now, Bing’s video search results include channel, the upload date and view count details for each video, in addition to increasing the thumbnail image size.
Bing Ads has released a new data depicting the weekly trending of Yahoo search and click volume that is served through the Bing Ads. The data goes back to the beginning of May when the newly renegotiated search deal took effect between Microsoft and Yahoo.