Bing is on the verge to broaden its Actions Intelligence by indexing apps based on content to improve its app search results which is often murky.
Bing in a recent blog post encouraged its users to begin its App Links framework to include markup that will allow them to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.
Recently Bing launched a new Ads Tool – Campaign Planner. The tool will enable advertisers to sort marketplace data into verticals, sub-verticals, and product types in order to help advertisers understand competitors and measure performance against industry benchmarks.
The newly launched tool will also allow the users to select a target audience. A vertical from a drop down menu will allow for insights into that audience using metrics, including search volume, average CPCs and device performance. For further insight, verticals can also be divided into sub-verticals and even specific products.
Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.
Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.
Last year Google had ticked off the paid search professionals with the news that a true Exact Match will no longer be available. Next month, Bing will be following the same footsteps when close variants will be added to all the campaigns. On the top of it, big changes are afoot with negative terms; advertisers will need to take heed to the new matching rules. The changes will be live by 21st May.
While Google recorded a fall in comScore’s monthly search rankings, Microsoft sites continued 2015’s rise. Google fell in the rankings from a 64.5% share of the search market in February to 64.4% in March. However, Microsoft Bing’s rankings jumped from 19.8% to 20.1% after January numbers had Microsoft rising from 19.7%. The boost seems to stem from both Google and Yahoo, which was down 0.1% from 12.8 to 12.7. Yahoo’s US search market share had seen a rise in January to 13%- the highest it had seen in years, boosted by its default search deal with Mozilla. However, it has been in decline ever since.
Now Bing will also start labelling mobile-ready web pages as mobile friendly on mobile devices, similar to Google.
Officially Google launched the mobile-friendly label last November, and all of us know that the mobile friendly algorithm is coming to Google in about a week. Bing did write on the importance of mobile back in November 2014, but then at that point of time there were no mobile friendly labels in the mobile Bing search results.
Bing announced that they have redesigned their home page for mobile users totally. This redesigning is available for mobile users on iPhone and Android devices. Bing calls this as a “significant redesign of their mobile home page.
Except for the quick searching capability, the interface is now swipable up and down, as you swipe, you will be able to see the home page image details, “the popular now” topics and access to your Bing accounts, rewards summary and more.
Bing image search would be updated, thanks to the certain improvements initiated by Microsoft. This will offer additional functionality beyond just helping users find photos. After searching for and clicking on a photo in Bing, users will see addition options. This includes the option to view higher resolution versions of the image, or to visit a product page to buy what is featured in the image.
Bing Places adds a number of new, agency friendly tools for local SEO consultants and agencies to manage business listing for clients. According to Bing’s announcement, the first step is for consultants to register as an agency at BingPlaces.com.