Bing has launched their mobile friendliness test tool.
Bing had earlier talked about it in May 2015 when they announced about their Mobile Friendly Algorithm.
Bing uses following criteria to determine the mobile friendly nature of a web page:
- Viewport and Zoom control configuration
- Width of page content
- Readability of text on the page
- Spacing of links and other elements on the page
Bing advertisers can now retarget their customers on Bing and Yahoo for both Search and Shopping campaigns. The process of setting up Bing Ads Remarketing is very much similar to Google AdWords with the incentive of using it in the Shopping campaigns too.
Duane Forrester through one of its blog posts, recently made an announcement that they would bid adieu to the Link Explorer tool available within Bing Webmaster Tools on coming October 1, 2015.
The Bing Link Explorer tool used to allow you to explore links to analyze competitive backlinks. The nifty tool, on its launch in 2012, did receive immense applause as Yahoo Site Explorer (which was shut down in 2011) was revitalized by Bing, as a result of its partnership with Yahoo.
Bing Ads announced the launch of Keyword Planner in all US accounts. The Keyword Planner is a one-stop shop for making new campaigns or also helps in improving the existing ones. It is relevant for all whether you're a new or experienced advertiser.
The Keyword Planner adds keyword and ad group suggestions and also shows average monthly search volume trends, relative competition and proposed bids.
Halloween is just around the corner, and people have already started their hunt for costumes and other ideas for October 31. Taking this very fact into account, Bing Ads has announced the release of new data on search performance around the holiday displaying that ad impressions and searches get steady increase during the month of September and October.
A catchy headline is what provides the gist of the entire story going under it. Taking this very fact into account, Bing News, through its blog, today announced “Smart Labels”, which will allow smartphone users to explore related headlines and read the entire articles while on the go.
Bing has decided to enhance its Bing Merchant Center (BMC), which helps create the catalog feeds and stores that inform about the Product Ads and Shopping Campaigns.
In order to make the management of feed programs easier and hassle-free, Bill will be accepting all valid Unicode, instead of merely alphanumeric characters in the ID column. Besides, just " > " with spaces will be approved as a valid delimiter. Additional changes or alterations beyond the feed format entail:
Bing has announced the Bing Ads Marketplace Trends Interactive Website, a tool that will help marketers cultivate more data across specific industry verticals. This is second major step of Bing to provide advertiser data after it released in-depth demographic and reach data with slick charts and graphs last month.
Bing will now help advertisers to aim at user intent that goes a long way more than their search. “User intent” is based on the prior queries and search actions. This will be brought together and blended with native experiences. Raj Kapoor, the senior director of mobile and local search at Bing Ads explains this in a blog post saying that it gives, “advertisers the ability to reach users in search-powered environments providing the most relevant and actionable experiences matching commercial intent of users.”
Microsoft has come up with a major Bing Maps upgrade seeking to reduce Google’s huge lead in the arena. The preview version of Bing Maps introduces a string of new features that many believe will give it parity with Google Maps.