Bing rolled out on Twitter that the Google AdWords import feature will be now available for all the customers of Bing Ads on a global level. Bing addressed this as “big news” asserting that anyone, anywhere in the world will now be able to use the AdWords import tool to bring their Google AdWords ads into Bing Ads with ease.
Here is the tweet:-
The latest Bing Ads Editor, the ultimate desktop tool for managing campaigns, has updates to v10.7, and has inculcated some new features such as interface changes, post changes and more.
Here’s what the new version is offering:-
1. Keyword Text Editing – You will now be able to edit the text of synced keywords which will help to manage the keywords more efficiently. This will help to edit keywords in the editor pane after they’ve been synced to the cloud.
Bing announced that users will now be able to order food from restaurants by clicking on the “order online” button in the Bing local search results. Bing said that they enabled this feature for “restaurants that deliver.” By clicking on the “order online” button, one may launch the ordering service that the restaurant uses.
To help increase the chances for a safe recovery of abducted children, Bing has added AMBER alerts to its search answer box. It will appear at the top of the search results.
The data for AMBER alerts will come from the National Center for Missing & Exploited Children.
Bing has released dual updates, adding the new hotel booking feature in collaboration with TripAdvisor besides updating mobile search results for including deep links, time stamps and other such details.
Now users searching for a hotel using Bing will be able to see the reviews and data about the hotel apart from selecting dates and getting rates all through TripAdvisor in as many as 22 countries and 14 multiple languages.
Michael Basilyan, the Senior Program Manager from the Bing Content Quality Team, has revealed an important set of details on the Bing blog regarding how its algorithms decide what quality content is.
Michael went on to reveal that content quality is the top factor in the ranking algorithm coupled with topical relevance and context. He then discussed that content quality comprises three primary factors: authority, utility and presentation.
Google’s local search features have now reached Bing, the latter said during an announcement made by it recently. Users who now search for local businesses on Bing, critical information such as hours the shop or establishment operates, its telephone number, location and address as well as directions can be accessed right at the start of the search results page.
Bing, Microsoft’s search engine has released its trending and most popular searches for India this year. Considering that lower than 2% of Indians use this search engine, some have questioned whether the hot searches are really indicative of reality. Many obvious names did not reach the list while others were unexpected. Users can check out and decide for themselves.
Top Most Searched for Celebrities on Bing
Bing’s most searched celebrity this year is none other than reality TV show star Kim Kardashian. Based on data obtained from Bing Trends, Bing released its most topmost popular searches of 2014. This listing included everything from famous celebs, athletes as well as news story searches to the top 10 ice bucket challenges, and holiday getaway destination searches.
Mir Rosenberg, the Principal Program Manager, from the Bing Mobile Relevancy team has revealed some of the “factors at play” that determine mobile relevance and ranking in mobile results for Bing.
Bing recently disclosed and launched new mobile crawlers for helping users determine different types of mobile content.
Currently, Bing is providing an explanation of how they determine which mobile sites are relevant for certain queries besides other factors, Specific mobile factors shared by Bing included: