With the addition of an audio icon, Bing has made its homepage more informative.
In addition to watching a video about Bing’s homepage, the users can now also hear more about the theme. For instance, today, Bing’s homepage features the Sacramento National Wildlife Refuge. So, when the users will visit their homepage, they get to see a video of geese flying over the park. When the users will click on the audio icon on the bottom-right of the screen, they will get to learn more about the video and also hear the geese calls captured by the Cornell Lab of Ornithology.
Bing has enhanced its video search experience by appending larger thumbnail images and the additional information for each video result and the moving “related searches” inline with the original search.
The new layout will provide an easier and faster video search experience, according to Bing.
Now, Bing’s video search results include channel, the upload date and view count details for each video, in addition to increasing the thumbnail image size.
Bing Ads has released a new data depicting the weekly trending of Yahoo search and click volume that is served through the Bing Ads. The data goes back to the beginning of May when the newly renegotiated search deal took effect between Microsoft and Yahoo.
Bing has announced that they will begin encrypting their searches over TLS. So instead of http://www.bing.com, the referrals will now come from https://www.bing.com.
The change will take place this Summer and with the change, Bing will no longer pass the query data to the webmasters. The (not provided) saga will be expanded from Google to Bing, where the marketeers won’t be able to learn in detail as to how the searchers are finding their sites through the top two leading search engines.
Do not miss the Home page, the next time you log into Bing Ads. It has a whole new look as of this week which brings it in line with that of AdWords. The Home page now offers more customizable top-line information in the dashboard and is available in all the markets.
Bing Ads Editor’s version 10.8 is available for download now. Here are some of the highlights of the updated version.
1. Copy and Paste Special options: In Editor, you can now fine tune your copy/paste options in Excel. Now you can “Copy special” just the keyword text of the selected keywords or the shell that includes campaign or ad group settings. And, with “Paste special” you can choose to paste certain settings of a campaign or ad group rather than pasting everything.
Bing is on the verge to broaden its Actions Intelligence by indexing apps based on content to improve its app search results which is often murky.
Bing in a recent blog post encouraged its users to begin its App Links framework to include markup that will allow them to begin cataloging apps by content. Bing will also use Schema action vocabulary to describe the actions an app performs so that users may search apps by content instead of simply searching by name. The changes will support markup for both iOS and Android apps.
Recently Bing launched a new Ads Tool – Campaign Planner. The tool will enable advertisers to sort marketplace data into verticals, sub-verticals, and product types in order to help advertisers understand competitors and measure performance against industry benchmarks.
The newly launched tool will also allow the users to select a target audience. A vertical from a drop down menu will allow for insights into that audience using metrics, including search volume, average CPCs and device performance. For further insight, verticals can also be divided into sub-verticals and even specific products.
Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.
Bing would be now providing detailed answers to your queries at the top of their search results, pulled or sourced from third party websites, somewhat how Google does with their knowledge graph answers. This step will likely anger publishers as much as when Google started doing this.