In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”
Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.
After receiving criticism that it was not working hard enough to fight piracy, Google released a Pirate Update in the month of August, 2012. This system provided penalties for sites that violated copyright laws. The week after this, Google is going to issue a new update to change the system and make it more efficient for catching offenders while releasing those who have given up piracy.
A study was recently conducted and published by Marin Software on Google ad conversions. The study found smartphone and tablet users constitute as much as 30% of conversions on Google ads.
The study concluded, “As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.”
Debating on whether content on websites should include sitemaps or just set up RSS/ Atom feeds, webmasters can now rely on Google's official BlogSpot for the answer to that question. Google advocates the use of both XML Sitemaps as well as RSS/ATOM Feeds for ensuring optimal crawling.
John Mueller announced that Google team has made significant changes in the Change of Address Tool, which was added to Google Webmaster Tools in 2009. If you are moving your website from one domain to another, the tool is a great way to let Google know.
The updated tool will walk the users through the process of moving their sites, while validating that the important steps are complete. It will:
Google has launched Primer, the iOS app that helps start-ups with their marketing efforts. Referred to as a no-nonsense and jargon-free application, it offers a very basic primer for the businesses that are trying to negotiate in the online marketing world.
On the app's companion website, Google explained "We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros. We want to fix this".
Google has upgraded the conversational voice search on its mobile apps for Android and iOS by adding a few new travel planning specific voice commands. From booking a romantic holiday to ordering the best desserts, Google says this upgrade has many advantages. Its official blog post also gives voice to the many benefits of this conversational search update.
Google News has always been very strict in maintaining a set of guidelines for the sources it displays in the "In the News" section. But now, as noticed by Search Engine Land it seems that Google has made serious changes in its standards.
Since a few days, surprising results are showing up in the news section of the search results. Reddit and many other non traditional results are appearing in the news results.
Google’s John Mueller in a Google Webmaster Hangout video has said that most probably there won’t be another update to Google Toolbar ever again. Mueller said that they won’t be updating the PageRank at least in the Toolbar PageRank.
Matt Cutts, Google head of search spam had mentioned in October 2013 that there would likely not be another update before the year 2013. Although, just a couple of months later in December 2013, Google had updated its Toolbar PageRank.
Google has published six videos of 30 minutes together, which contain advice on how can one can bring their local business online. Google’s Maile Ohye in the official Google Webmaster blog said that this is the same advice she would give to her friends and family and is now sharing with everybody else.