Google has some great news for developers and advertisers. Now Google’s app promotion ads are available across YouTube networks and Google Search. Earlier this year in April Google AdWords announced the introduction of new features and enhancement.
Google App Promotion
Google head of search Amit Singhal has revealed in his Google+ post that Google has made more than 890 improvements in Google Search in past one year.
In 2009, Google told to have made 350-400 changes to search and the numbers increased to 550 in 2010. Matt Cutts in a video in 2010 said that Google makes one change per day to its core search algorithm. Amit Singhal said that the 890 improvements are search specific but also go well beyond algorithms. User interface changes, Google Now, auto-complete, and many more enhancements are a part of the number.
Two new features have been added to Google Webmaster Tools. The first one is to notify webmasters of faulty redirects and second for showing color-coded-HTML syntax within fetch as Google feature.
Google is also sending notifications to the webmasters who are directing mobile users to their homepage instead of the destination URL. In June 2014, Google updated guidelines asking webmasters to direct the smartphone users to the page they actually wanted to see.
Google has added "low-quality guest blog posts" as an example of scraped content in the little or no original content Webmaster guideline. The search engine has been dealing with the use of guest blogging and posting for link building, specifically after Matt Cutts said that guest blogging is done for SEO purpose.
The news is out that Google is testing "Listen Now" music ads feature that gives searchers an option to listen to the tracks instantly via Google Play, Spotify, Rhapsody, and Apple Beats Music. The Wall Street Journal broke the news and it has been confirmed by a Google representative.
Google announced in the Webmaster Central Blog, websites that do not support HTTPS connections will very soon become less prominent in Google search results while those serving on HTTPS will receive a minor ranking boost.
Now, if you submit your reconsideration request, when Google receives it you will get a notification in the form of a blank message in Google Webmaster Tools. Not only this, you can also view a copy of your submission through the reconsideration request form, as tweeted by Jody McCombe
Shortly after dropping authorship images and circle count, reducing video snippets, and making several changes to local & in-depth articles from snippets in the SERPs, Google now has removed authorship reporting in Webmaster tools as reported by Glenn Gabe.
Now, authors who have an established authorship will not be able to see the average rank of their work, impressions or clicks. The authorship reporting provided a valuable piece of information to authors, helping them in making decisions regarding their writing.
Since the launch of Google’s Pigeon algorithm on July 24th, the local search results in Google’s English and US centric web and map results have been affected. Google refused to comment on it and said “we probably won’t detail all the changes to local search algorithms as we go.”
Larry Page & Lucinda Southworth
Lucinda “Lucy Southworth”, wife of one of the world’s most influential men and Google co-founder Larry Page has finished her doctorate in biomedical informatics at Stanford University. Her research was on a comparative analysis of expression data in Eukaryotic organisms. She is a graduate from the University of Pennsylvania and holds a Masters in Science from Oxford University. Both Page and Brin also studied as graduate students in Stanford University before they decided to start Google in 1998.