Smartphones play an important role in determining the way to the budget of a small business. Marketing budgets are undoubtedly influenced through mobile devices and the exposure they give. In fact, as far as vendors of local marketing services are concerned, the most efficient way for reaching as well as retaining interested small businesses is the mobile device.
Mobile is expanding at a fast pace in terms of usage as well as screen size. Keeping this in mind, Google has added the Mobile Usability feature to Google’s Webmaster Tools.
This new feature enables identification of issues pertaining to mobile usability with graphs so that progress can be tracked. Mobile friendly sites can be easily accessed via smartphones. Google’s Mobile Usability reports display issues such as flash content, fixed-width viewports, missing viewport (important meta-tag for mobile pages), tiny fonts, content not sized to viewport, as well as clickable links/buttons too close against each other.
Google recently began displaying flash warnings to mobile users within the search results in US English. This was supposedly expanded on a global scale earlier in October, when Pierre Far from Google made the announcement regarding the flash warnings on his personal page in Google+.
Last month, Google introduced a new and improved sitelinks search box within search results that made it easier for users to access content on the website directly through site-search page. It has now announced that the feature can be disabled completely by the Webmaster, following Google’s latest move.
Google's launch of its fresh Gmail “Inbox” feature recently has had some good results, as the TheAndroidSoul.com reports Gmail users can now access their inbox through a Google Now or even a web search.
As per the TheAndroidSoul.com, these search terms caused Gmail inboxes and messages to show up in search results:
- gmail inbox
- get inbox
- my inbox
- inbox from gmail
In the month of September this year, Mediative carried out its newest eye-tracking research called "The Evolution of Google's Search Engine Results Pages and Their Effects on User Behavior.” As part of this study, research subjects performed many Google searches using desktop PCs. All the research participants received the same Google SERP regardless of what the search query was.
In the latter part of the month of May this year, the European Court of Justice had given the ruling that Google must remove results from its search engine which were judged to be “inadequate” and “irrelevant.”
Google has now updated the message in a manner which provides greater clarity as well as a method to fight against link removal with more information forthcoming about the reason behind the removal of results.
After receiving criticism that it was not working hard enough to fight piracy, Google released a Pirate Update in the month of August, 2012. This system provided penalties for sites that violated copyright laws. The week after this, Google is going to issue a new update to change the system and make it more efficient for catching offenders while releasing those who have given up piracy.
A study was recently conducted and published by Marin Software on Google ad conversions. The study found smartphone and tablet users constitute as much as 30% of conversions on Google ads.
The study concluded, “As mobile adoption grows, smartphones and tablets are taking more prominent roles in the customer buying journey… smartphones and tablets comprise about one third of ad conversions on Google and Facebook. The rise in ad conversions on mobile devices suggests consumers are becoming increasingly more comfortable using smartphones and tablets to complete online transactions.”