Google has shared data on webspam in 2015.
There was an increase of 180% in the number of sites being hacked. Number of sites with thin and low quality content also saw a rise.
Google said, “The rest of spam was tackled manually. We sent more than 4.3 million messages to webmasters to notify them of manual actions we took on their site and to help them identify the issues.” There was an increase of 33% in the number of sites going through spam clean-up for reconsideration process.
Google AdWords announced a new Feed Rules to manage product data feed for merchant center.
Google said, “To make feed management easier, we’re excited to introduce Feed Rules, a self-service tool to help you transform your existing data from your inventory management systems into the format accepted by Google Shopping. Feed Rules helps you streamline your data feed uploads, whether you’re already running Shopping campaigns or you’re just getting started.”
Google announced on Google+ about the new feature that allows webmasters to control the messages they receive in Google Search Console.
It’s very simple to use:
1) When you receive a message you’d like to disable, click “Unsubscribe from this type of message” in the footer of the email.
2) Messages you’ve disabled will be listed in your Search Console preferences page — just like on the screenshot below.
3) You can re-enable messages from there as well.
A post on Google News blog announced that Google News is now AMP ready. Across web, iOS, and Android platforms a new AMP at the top of the page.
AdWords Editor Report adds support for labels columns.
Google’s Jon Diorio shared the screen shot on Google+.
Labels are available at all levels of the account with the color coding. Users can now build reports in the user interface with labels incorporated.
Last month Google announced they would be removing Toolbar PageRank. Now Google has finally pulled the plug on PageRank data from Toolbar and other tools that can fetch the score.
Internet is flooded with reports that say they have seen their PageRank disappearing over the weekend. The truth is, it’s not the PageRank that has gone, it’s the Toolbar version that is dead.
Google announced on AdSense blog that they will impose both automatic and manual actions against publishers who violated Google’s policies and used clickjacking to make users click on an ad without them realizing.
Google Analytics has started rolling out changes for Adwords reporting. Here is the update from the latest release notes:
- Deeplinking into AdWords from the AdWords Reporting section in GA: AdWords logo will now show next to each campaign in GA which will take the user directly to the campaign in AdWords.
Over the weekend Google slapped mass penalties for unnatural outbound links.
Receiving this message means your website is linking outward to other websites in a way which is not as per Google guidelines.
John Mueller commented, saying the penalty is related to the warnings over free product reviews that are not nofollowed.
Google has announced expanding safe browsing protection to protect users from deceptive embedded content.
Google said, “Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered social engineering when they either:
- Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself.