Google has published its official checklist for mobile website improvement. The news was announced by Maile Ohye, Developer Programs Tech Lead.
If you are not sure of how to improve the website that you have designed for smartphones, the checklist will provide you an efficient approach. While the checklist is divided into three parts, a video by Maile will further guide you on how to make data from Webmaster Tools and Google Analytics, actionable.
Moz has launched Google SERP Feature Graph, a new MozCast tool that will let users see Google features by query.
Here are the two things the new feature will do:
- It will show how often a specific feature is being used in the Google search results
- It will let users see the search results showing those features on live Google search results page
Matt Cutts' recent Webmaster video was an answer to "How a site can recover from a period of link spamming?"
Citing an example of Interflora, Cutts said that Google penalized the website for buying links for 11 days. But, the question now comes, how can a website penalized by Google get its rankings back in 11 days?
It was just a couple of months ago, Matt Cutts said that it is unusual for any Google Toolbar PageRank update to come this year & he would be surprised to see that. But, the SEO community is all amazed to see Google updating its Toolbar PageRank values.
For SEO community, PageRank is the most clearly visible metric to determine the value of a website on the basis of the number of quality links it is pointing to it.
The in-depth articles feature launched by Google in August 2013 has received an update. The new additions were announced on Google+.
Google has added a link "More in-depth articles", under the main block of in-depth articles. When you will click on the link, you will be shown 10 additional articles. Besides this, Google has also added the explore section next to an article that will let you explore related topics with a keyword search.
Both Google & Microsoft are high-on Christmas preparations. The two leading search engine companies have launched their Santa tracking tools.
The Microsoft powered Santa tracker is available at noradsanta.org and Google powered Santa tracker can be found at google.com/santatracker .
Here's an excerpt from Google:
Is Content Aggregation good for SEO? Matt Cutts has released the latest webmaster video where he has gone into the depth of content aggregation.
The question Cutts answered was:
"Can a site still do well in Google if I copy only a small portion of content from different websites and create my own article by combining all, considering I will mention the source of that content (by giving their urls in the article)"?
Google has introduced Crawl Errors feature to help webmasters identify misconfigured smartphone optimized pages on Webmaster Tools. There are several instances where a website shows error page or get redirected to a different & irrelevant page on smartphone. But, desktop users are shown relevant content for the same website.
Sometimes, a simple task like choosing a movie can get complex. You will have to fetch information from several places, which are often applications. You might decide to rely on IMDb, box office stats from Wikipedia, and ratings from other movie review sites.
Google has introduced a new feature in Google Trends that will make it easier for users to do a fairer comparison. The new topic reports will let users more easily measure the search interest in people, places, as well as things that they really care about.
Earlier, if users wanted to compare the search interest in Rice and Harvard, the report they used to get was like this: