Google, through its official blog announced a new open source initiative, called Accelerated Mobile Pages (AMP). The project is aimed at delivering Web content on mobile devices much faster, thus improving the performance of mobile web.
Quite similar to Facebook Instant Articles, the version is available for testing now. A version for AMP-enabled search is available here, but remember this is going to work on mobile devices, instead of desktop search.
Google recently made an update to its ad customizers, which will allow you to customize your ad text based on the location the searchers are searching for your business.
Announcing through Google+, Google said, "today, we are announcing an enhancement to ad customizers – you can now customize your ad text based on where people are searching for your business."
Google has begun to introduce a series of algorithmic changes to “aggressively” target and handle hacked spam in its search results.
Through one of his posts at Google’s official blog Google said that it decided to turn up the dial in its algorithms to take away hacked sites from Google’s search results:
”We are aggressively targeting hacked spam in order to protect users and webmasters.
Google announced, that users could now have direct access to their Search terms and Negative Keywords Reports through the Keyword tab in their AdWords console.
Google said the purpose of making these changes in the AdWords Keyword Tab was to bring improvement in the keyword management, so users can have easy and quick access to key insights that they require for performance improvement.
Google’s Webmaster Trends Analyst Gary Illyes, addressing a panel at SMX East last Thursday, stated that, if your sites are being outranked by others copying their content, it means there is some problem with your sites.
He further said Google knows how to figure out the original source of the content. So, if a scrapper is outranking you, then the original source might be having some search quality issues.
Google has announced an update to First Click Free
Google is dropping its limit of 5 free articles to only 3 articles now. It seems some publishers have suggested this change now because users are accessing the content on multiple devices like smart phones, tabs etc, other than just the desktop earlier.
Using Times Center Stage on Monday afternoon, Google, through one of its blog posts on AdWords, announced that it would be rolling out its two new much anticipated and much demanded features, dubbed as Customer Match and Universal App Campaigns.
The latest update from Google is the addition of a hyperlink to the main brand’s site when the Search Engine giant displays the knowledge graph in the search results as reported by Search Engine Land
This means, users looking for brands, like [pbs], [bbc], [fox news], [yahoo] and so on, will now be finding a clickable URL (hyperlink), just beside the site name, and near the company description.
Do you keep spamming Google repeatedly? Beware now! Google will now take manual and automated actions against sites who continuously violate its webmaster guidelines.
Shedding lights on its Webmaster Guidelines, Google, through one of its posts at Webmaster Central blog, revealed how website owners go through the process of:
- Doing submission of a reconsideration request
- Rectifying what caused to the penalties
Google has launched a new version of the Google My Business App. It will be rolled out with the Android version first and then to the iOS version in the near future.
The app is completely redesigned, with the goal of making the app "simpler, quicker, and a whole lot prettier," says Google.