Google has officially provided details on the changes that have taken place with the new Google+ Local pages.
Mamta B. Said reviews, categories, direction, stars, photo uploads, maps, hours, interior photos, opentable/apps integration. New Google+ is redesigned for simpler and faster use. New features include the ability to create and edit communities on Android, multi-login on iOS, new notifications as well as the ability to share public posts on other networks.
Google yesterday released the updated version of their Search Quality Rating Guidelines. It’s 160 page PDF document which aims to provide transparency on how Google works.
Mimi Underwood from Google said, “In 2013, we published our human rating guidelines to provide transparency on how Google works and to help webmasters understand what Google looks for in web pages. Since that time, a lot has changed: notably, more people have smartphones than ever before and more searches are done on mobile devices today than on computers.”
Google made an official announcement about the red Live Label that was being tested has gone public as live blog schema.
Google worked with The Guardian, Washington Post, The Telegraph and ScribbleLive to test this over last couple months.
John Mueller announced that the Search Console will now give the estimation of the severity of blocked resources with the Fetch & Render Tool.
The Blocked Resources report shows a bigger picture of the blocked embedded content. An individual page can be checked using the Fetch & Render tool which shows how Googlebot vies the page, and compare it to how a user sees it.
In September Google announced that from November 1st the web pages that show an app install interstitial hiding a significant amount of content will not considered mobile friendly.
The update went live on 2nd November. Google announced on Google+: “Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly.”
Google has warned webmasters of the actions against sneaky mobile redirects.
In April 2014 Google had cleared the air about sneaky redirects. Google Search Quality Team said: “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”
Real time version of Penguin 4.0 will be released by the end of this year. Gary Illyes tweeted that he expects the update to happen in December 2015.
This Penguin update is expected to be real-time which mean Google will update the algorithm in real-time continuously. After 4.0, Penguin Updates will not be released on specific dates. If Google detects spammy links on a website, Penguin will impact it. Once the spammy links are removed and Google picks that up, site will come out of Penguin.
RankBrain is now handling15% of Google search query. It, however, doesn’t replace Hummingbird which processes what people are searching and serves the first best as the result.
It was in May when Google said more search queries were coming from mobiles than desktops in 10 countries that included the US and Japan.
Now this is happening globally. John Mueller from Google has confirmed on Google+: More than half of Google's searches are now coming from mobile. If you haven't made your site (or your client's sites) mobile-friendly, you're ignoring a lot of potential users.
Google officially announced the discontinuation of its AJAX Crawling proposal made in 2009.