Google confirmed on Twitter that the much awaited mobile friendly algorithm that is scheduled to be released today, is still on to go live!
The algorithm can take weeks to fully rollout but shall begin sometime today.
Here is a snapshot of what Gary Illyes from Google said about the roll out:-
Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.
Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”
Google has added install buttons in search results and thus have improved its app search feature on Android. The improved search function will also affect Android search rankings, according to the official Google blog.
In a new article on Think with Google, Matt Lawson- director of search ads marketing in Google, says, "We want things right, and we want things right away. As a result, the consumer journey looks markedly different than it did just five years ago. Instead of a few moments of truth, it’s a series of 'micro-moments' when we turn to mobile to act on a need."
In May 2013, Google introduced a brand new version of Google maps that officially replaced the old version 9 months later. The old version was still available to many users who were using old browsers such as IE 8 or 9. But now, even for the older browsers, Google will be dropping the old version of Google Maps for a new and improved “Lite Mode.”
Google announced on Google+ that soon they will be rolling out new reporting tools. They would be launched over the next few weeks, making it easier to report across multiple campaign types. Google said this should make it easier for the multi-channel advertisers to “more easily manage their reporting and find the insights that matter most to them."
With these three new reporting features include:-
Google announced about their new launch- an interface that is optimized for slower mobile connections. This way if the users are searching for Google on their mobile device and are in an area that has unusually slow connection speed, Google will tone down the search interface to make the search results load faster.
There have been no confirmed updates or data refreshes for both the Panda and Penguin algorithms since 2014. Yesterday in a Google Hangout, it was addressed that the algorithms are not updating regularly, and that someone at Google has to push them out manually.
Google’s John Mueller said, “I think both of those algorithms [Panda and Penguin] currently are not updating the data regularly. So that is something for both of them, where we kind of have to push the updates as well.”
The Verge reported today that YouTube will be soon launching an ad free video subscription service that will cost around $10 [per month. The unnamed subscription package will allow subscribers to store videos offline on mobile devices and may include lower priced subscriptions for specific categories like music or children’s programming.
Sources told The Verge, “It will also let creators put their videos behind a paywall so that only subscribers to the premium version can view them.”
Google is now bolding the answers in the search results area when quick answers are displayed at the top of the page, in the knowledge graph box area.
For example, a search for airline pilot salary shows figures bolded, even though the query didn’t mention that number:-
Or a search for [the average age of a college student] bolds 25: