Google has announced the rollout of a new type of Schema markup that can help in displaying detailed critic review knowledge graph cards in the SERPs (search results pages). Critic review Knowledge Graph cards are the newly introduced features that Google had brought to shelves to give instant answers to questions like “did Ex Machina get good reviews ?”
Google has announced two data feed enhancements to Google Merchant Center. One would improve efficiency for large retailers, while the other would facilitate small retailers get on board.
The first is online product inventory feeds, a new feed type that supports quick updation of price, availability and sale price of key products. This is particularly helpful for large retailers who are likely to make frequent changes to these attributes.
This step of Google may delight local shoppers. The search engine has introduced a new search feature to show local stores when they are busiest. For now, only people using Android mobile devices will be able to access the feature.
According to a Google communication, the search giant sources the data on a store’s foot traffic from people who have agreed to location sharing. Such information is kept completely anonymous and nothing is tracked from people who haven’t opted into it on their own.
Google has announced they are expanding dynamic search ads (DSA) globally. They have now enhanced and retooled the feature from the ground up.
DSA were launched back in 2011. They are auto generated ads based on the pages discovered on the website.
The technology allows Google to build ads without you having to do much. The system analyzes what adds to build by crawling a website and customizing ads to specific landing pages.
Access to autocomplete API to unauthorized users has been blocked by Google starting from August 10, 2015. Announcing this, Google stated that they want the users’ experience of autocomplete API exactly as it was meant to be used – a service closely tied to Search.
YouTube and other Google properties can now be used without a Google+ profile. Google plans to trickle out the change in the coming months. Announcing this, Google said that this was in line with people’s feedback.
A Google account is all one would now need to share content on various Google properties, communicate with contacts, create a YouTube channel and engage in other activities across Google. A Google account used in various properties of Google won’t be searchable or followable, unlike Google+ profile that are public.
Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.
There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.
Google Panda refresh 4.2 is here. It is slow and Google says, the complete update can take months to fully roll out. It means that its impact on the site may not be visible immediately. Though Panda is a site-wide algorithm, not all pages of the website are visible in a single go.
It has been almost 10 months for the last Panda refresh. It was on September 25, 2014.
HTTPS signal is what will give an advantage over other signals in site search results.
Gary Illyes confirmed the same on Twitter. The top ten sites that have been corroborated in Google’s Search Console, are now HTTPS. As to how much of an issue this would be, Illyes says,“more like a dealbreaker. All other signals being more or less equal, it gives a page the edge needed to top the other result.”