The recent webmaster video from Google shares how Content Management Systems can help their users to develop more mobile friendly sites. Eric Kwan from the Webmaster relations team shared this amazing presentation.
Check out the video:
For mobile statistics, Kwan recommended ThinkWithGoogle.com.
How to Make Mobile Friendly Sites
After Yahoo & Bing releasing their top searches, Google has released the annual Year in Search list to reflect & share the moments that just make us break out into laughter, beam from ear to ear, or stay glued to the screens. This was the year when we were saddened by the death of a famous and beloved comedian, saw the news about a terrible plane crash and came across the impact of a frightening disease. A beautiful game captivated us and we enjoyed ourselves with birds, an ice bucket and a princess who was frozen.
Google has just released their annual leading trending searches from across the globe. Once users have read all they want to, they can also study updates in Google Trends and within the search results.
Trending Topics in Search for 2014
Google has announced the shut-down of Freebase, an open source repository of facts that helps in feeding knowledge graph.
Here's what Google said on G+:
"We've decided to help transfer the data in Freebase to Wikidata, and in mid-2015 we'll wind down the Freebase service as a standalone project".
Google has given back the capability to search news archive during this weekend. A Google News representative, Stacie subtly made the announcement regarding this through a Google News Help thread:
“Great news–we've re-enabled archives search! Our team listened to all your feedback you left here in the forum, and was hard at work to bring you an even better archive experience. From all the posts we received, we heard loud and clear how important these archives are to our users. You can now go digging back in time to 2003. Search on ”
Google Analytics has launched a new and up to date version of one of its tools for marketing, “The Customer Journey to Online Purchase”. This newest version features refreshed information and more up to date industry classifications. It has also branched out paid search to enable users to observe the impact of brand as well as generic search terms on the decision to buy. As can be seen in the 2 images below, users can now observe customer journeys for small as well as middle sized and larger companies across various industries. For instance, in case a user checks out how marketing channels for small sized companies within the shopping sector in the US impact the consumer’s choice to make the purchase, the tool makes the suggestion that organic search is quite often a possible “assist” interaction for these consumers.
Google has announced the revamp of reporting feature available in AdWords for video. While the video campaigns were still isolated from other AdWords campaigns, new reporting changes will make it easier for advertisers to measure the performance.
Advertisers running TrueView video campaigns will be able to access the insights in AdWords. The new dashboard will pull more data from YouTube, so advertisers will not have to toggle back and forth between YouTube analytics and AdWords to see the overall performance of their videos in terms of organic traffic & from ads.
Google announced it is now releasing its mobile friendly label within the snippet of research results for mobile. While this label was released officially 3 weeks ago, but now the label is going global.
Google has included the mobile-friendly label in all languages and all localized versions of the Google Mobile Search now use it.
Google has released a completely redesigned version of the AdWords Editor. This Editor now provides support for many bulk editing features which have been recently included in the web interface. The new Google AdWords Editor also has induced a new functionality and utility to the desktop tool.
Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.
In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as: