Google has asked websmasters to make AMP(Accelerated Mobile Pages) for their news site. Google has been sending notifications through Google Search Console for the same.
The mail says that Google has found that the website is news oriented and may benefit from increased exposure on Google search if AMP guidelines are implemented.
Find more about AMP here
Google has updated the Google Webmaster Guidelines. Many changes have been made in the content outlining the illicit practices that may lead to complete removal of site from Google.
Content has been divided into General Guidelines and Quality Guidelines with basic and specific guidelines. Out of this only General Guidelines have been updated, though not much seems to have changed here as well except some rewriting and rearranging.
Google has announced about adding the AMP Error report preview in Search Console.
The AMP error report gives an overall view of the website and the webmasters can get to specific errors and URLs. This way webmasters can quickly find the common problems and address them in AMP implementation.
Google will launch mobile AMP results next month
Google has relaunched the brand new Webmasters website.
The new site was designed after analyzing the visitor behavior and considering user studies. The site has been organized in to categories which will be useful to the users.
The new site looks neat and is equipped with resources to fix issues with the website, SEO study materials. Users may also connect with the Google team and webmaster community. Three new features of the website are:
Gary Illyes, John Mueller and Zineb Ait tweeted that the update seen over the weekend was not Penguin but a core ranking algorithm update integrated with Panda.This update means that more attention will be paid to site quality signals than before.
Many webmasters noticed ranking updates on Friday which was later confirmed by Google on Twitter.
Google announced about closing the Freebase API and launching the Knowledge Graph Search API.
The API will let you query the Knowledge Graph for information on various entities. The API uses standard schema.org types and complies with JSON-LD specifications. Google will replace the Freebase Suggest Widget and the replacement will be released early in 2016.
Google announced about adjusting the indexing system looking for more HTTPS pages. More specifically they will be looking for HTTPS equivalents of HTTP pages even if the HTTPS pages are not linked to any page.
Google said: “When two URLs from the same domain appear to have the same content but are served over different protocol schemes, we’ll typically choose to index the HTTPS URL if:
Google has release its list for top ten searches of 2015 for individual countries.
In 2015 Flipkart was the most searched term with IRCTC taking the second position. Other top searched terms in list include SBI, Amazon, Snapdeal, Indian Railways, HDFC Bank, Cricbuzz, Whatsapp and Paytm.
Google My Business API has been officially launched to create and edit locations in Google My Business. With this large businesses will be able to manage their listings in a better way.
Here are the features that can be managed through this API:
- Create business locations with information such as name, address, phone number, category, business hours and more
- Manage special hours
As per the announcement on Google+ Google have updated their app indexing docs have been updated with streamlined overview and instructions.
No action is required on developer’s part for the changes that include:
- Clearer product overview information
- Better guidance on supporting URLs to your app
- Emphasized using HTTP URLs and discouraging custom scheme URLs
- Streamlined instructions on using the App Indexing API