Google Analytics users will now receive a notification if their website gets hacked. In the same way website owners will get malicious software alerts via Google Webmaster Tools. According to Google’s online security blog, Google Analytics users will now get automatic notifications letting them know when malicious software has been identified on their site.
As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.
Google announced it is now bringing paid search results for mobile apps over the Google Play Store. This update enables the mobile developers to pay and promote their app on the Google Play Store and have it featured when people are searching for apps from or related to that category.
When the cold season lashes it’s even colder tail on the faces of people, they start searching for a nice holiday for summers. Google says that every year in winters, there is a rise in searches for spring and summer travel. Now with the improvised version of Google Flights, it will be easier to plan the trip “that is right for you.”
When it comes to entice and lure prospective customers, visual aids such as high quality images are the best options. Google is giving businesses more control over photos displayed with their search and map results in the new update to its’ My Business product.
Here is an excerpt from the Google blog post where they introduced the change:-
Google has updated their security checks. Now apart from warning before downloading harmful content, it will also warn before one visits a site that has these downloads.
Within Google search, before one clicks a website that contains harmful downloads available on it, Google will warn to stay away from it. Google has warned users before they visit websites that include malware, are hacked or have other exploitative material. This is the first time that Google is warning about sites with harmful downloads.
Google declared that they will add carousel based search results at the snippet level. This means that when the user searches for something and Google feels content from that source is warranted, then instead of showing more search results listed below, it will show a carousel box below that the user may slide through.
Here is an animated GIF of how it works on mobile device:
Google’s John Mueller in Google+ webmaster hangout addressed a question where he talked about the whitelists. He said that for some algorithms Google does have a whitelist but for others they did not.He specifically mentioned that for the Penguin and Panda algorithms, a whitelist or exception list does not exist.
To improve the quality of health related search content, Google has introduced rich medical content in Knowledge Graph. Google has utilized medical illustrators, doctors and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions.
This rollout is for U.S. English, for the time being, on the Google app (Android and iOS) and for desktop. However Google is planning to expand the number of conditions and later make the information available outside the US.
Google introduced “Local Guides” a month ago via a Google+ post. Now this feature has been introduced to the Google Maps as well and this feature is similar to “Yelp Elite.”