Google

Google Adds Support For Moving Subdomains to Change of Address Tool!

Mar 26, 2015 | 552 views | by Ritu Sharma
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Google has included support for moving subdomain.domain.com to a new domain in the Change of Address tool within Google Webmaster Tools.

If you review the documentation as of last night, it was updated and included “or subdomain” to the instructions. The new documentation includes:-

  • Use the Change of address tool when your site move entails a domain or subdomain change, such as changing from http://fish.example-petstore.com to http://example.com or http://example-petstore.com.

Google Launches A Program Called “Let’s Put Our Cities On The Map.”

Mar 26, 2015 | 634 views | by Ritu Sharma
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Google is introducing a program called “Lets Put Our Cities On The Map.” This new portal Get Your Business Online is like Facebook’s Blueprint and Learn How sites that were launched this week. It proffers resources to business owners and potential partners to help them get online or correct and complete their online presences.

Google Clears More Air About The Mobile-Friendly Algorithm!

Mar 26, 2015 | 740 views | by Ritu Sharma
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Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?

Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.

FTC Report on Google Manipulating Search Market!

Mar 24, 2015 | 881 views | by Ritu Sharma
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The Wall Street Journal has published excerpts from a 2012 Federal Trade Commission (FTC) document revealing how Google manipulated the search market to favor its own services. The document was inadvertently sent to the journal after a Freedom of Information Act request.

Competitors like Yelp have been alleging that Google manipulates its search algorithm to favor certain sites and bury competitors. Now, we find that some government investigators were concerned about the same issue in 2012 and wanted to sue Google for antitrust.

Getting Ready For Mobile Algorithm- Moz and SearchMetrics Update Tracking Tools!

Mar 20, 2015 | 1,034 views | by Ritu Sharma
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Everyone is looking forward for the upcoming mobile-friendly Google algorithm, that is coming on April 21st. We all know that it will be bigger than Panda or Penguin, but how much more?

MozCast and SearchMetrics are preparing and updating their search tracking tools. This will help to trace the changes in the mobile search results by April 21st.

Visit Taj, Sun Temple And Other Indian Monuments Online With Google!

Mar 18, 2015 | 1,085 views | by Ritu Sharma
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Google, last year, had partnered with the Archaeological Survey of India (ASI) and other institutions to bring forth the range of India’s heritage sites online, including national icons like the Taj Mahal, Safdarjung Tomb, and the Ellora Caves. Now, people will be able to find panoramic views of 31 Indian archaeological sites and monuments on Google Maps and Google Cultural Institute.

Google’s Mobile Friendly Algorithm Will Be Bigger Than Panda Or Penguin!

Mar 18, 2015 | 1,144 views | by Ritu Sharma
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Google’s Zineb Ait Bahajji, Webmaster Trends Analyst, said at SMX Munich that the mobile friendly algorithm, that is catching everyone’s attention, will have a much bigger effect than that of Panda or Penguin.

Here is a snapshot of the tweet by Aleyda Solis, which was then retweeted by Google’s Gary Illyes.

google mobile factor Image 1 Google’s Mobile Friendly Algorithm Will Be Bigger Than Panda Or Penguin!

Google Encouraging Webmasters To Auto-complete Web Forms For Mobile!

Mar 18, 2015 | 1,078 views | by Ritu Sharma
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Google recently wrote an official blogpost on the Webmaster Central Blog, which is to encourage webmasters to adopt and thus implement autocomplete on web forms for your mobile sites.

Google’s Mathieu Perreault from the Chrome team and Zineb Ait Bahajji from the Webmaster Trends team said:

“Making websites friendly and easy to browse for users on mobile devices is very important. We hope to see many forms marked up with the “autocomplete” attribute in the future.”

Google Introduces Changes To The Top Movers Report!

Mar 18, 2015 | 1,022 views | by Ritu Sharma
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Google, starting this week, will roll out an update to the Top Movers Report in AdWords. The report, that debuted somewhere in mid- 2013 to make it easier for AdWords account managers to trace significant changes in their account, will now be featuring a summary table at the top with total changes across the account. It will also include Converted Clicks and Conversions in addition to Cost and Clicks, followed by what’s driving the biggest change across each metric.

Google Updates Doorway Pages: Will Help To Minimize The Impact Of Webspam On Users!

Mar 17, 2015 | 1,096 views | by Ritu Sharma
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Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.

Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.