Smartphone users, on average, spend 169 minutes each day on their devices, according to Smartphone User Persona Report (SUPR) for 2015, released by Vserv, a smart data platform for mobile marketing and commerce. Based on a study by Nielsen Informate Mobile Insights, the study segments users into different user ‘personas’ as per their usage patterns. Full report can be viewed here.
Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.
To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.
More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.
As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.
The ‘Buy It Now’ button will now appear in the mobile shopping results, announced Google. To improve the experience of the shoppers several updates were announced. The mobile experience of browsing, comparing and research on products has been made easier.
Google has expanded the mobile search results carousel to include content from Pinterest, Vine, Houzz and The Food Network, besides the news publisher content.
Google has announced this on Google+ that now you can find this carousel while viewing the Pinterest pins, Vines, Houzz idea books or Food Network recipes. The carousel will let you slide from left to right through the content items under the search result snippets.
None of us like waiting. Faster is always better. However, a big drawback is the network connections that are often slow and getting information on your phone becomes a frustrating and tough task.
According to a recent research from BIA/Kelsey mobile has surpassed desktop in terms of local search query volume, compared to last year. The market research firm concluded that 66.5 million local search queries were carried out via mobile devices, whereas the figures for desktop were around 65.6 million.
Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.
The webmaster said, it is frustrating to land on a mobile friendly web page that takes too much time to load. The feedback is around Google still using many desktop signals for mobile ranking- including how fast a desktop page loads and not counting the speed of the mobile page.