While Google announced that AMP pages will come to Google search by February, 2016, it may also provide ranking boost over a period of time.
Search Engine Land reported from a press event held by Google in San Francisco, “two important tidbits: AMP pages may get a ranking boost and perhaps a “fast” label designation, similar to how Google shows labels for mobile-friendly pages. Both points are speculative however.”
If you want to prepare for next year's hottest new website technology, dig into Accelerated Mobile Pages (AMP) when you have a moment. These videos are perfect for an insightful lunch at your laptop or phone .. and you can even accelerate them on YouTube to watch them faster"
Google has given a makeover to the text ads on mobile sites.
The new format is for higher performance along with a more beautiful and user friendly appearance. Google said: “The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year.”
In September Google announced that from November 1st the web pages that show an app install interstitial hiding a significant amount of content will not considered mobile friendly.
The update went live on 2nd November. Google announced on Google+: “Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly.”
It was in May when Google said more search queries were coming from mobiles than desktops in 10 countries that included the US and Japan.
Now this is happening globally. John Mueller from Google has confirmed on Google+: More than half of Google's searches are now coming from mobile. If you haven't made your site (or your client's sites) mobile-friendly, you're ignoring a lot of potential users.
Google announced that after November 1, mobile web pages that show an app install interstitials will no longer be considered mobile-friendly. This will not have any affect on the other types of interstitials. As an alternative Google will offer a different form of app install banners.
While searching through Google, you may have seen a slightly new look for specific search results. That’s only because, Google has launched a new way for users to orchestrate a site search on a website within the search results through the sitelinks search box.
This new format for the sitelinks on the mobile search results shows the search box more prominently and helps in removing a step in the search process for users, searching for content on a site through their mobiles.
Smartphone users, on average, spend 169 minutes each day on their devices, according to Smartphone User Persona Report (SUPR) for 2015, released by Vserv, a smart data platform for mobile marketing and commerce. Based on a study by Nielsen Informate Mobile Insights, the study segments users into different user ‘personas’ as per their usage patterns. Full report can be viewed here.
To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.
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