A post on Google News blog announced that Google News is now AMP ready. Across web, iOS, and Android platforms a new AMP at the top of the page.
Google proclaimed rise in the factors of mobile-friendly updates, but not to expect a Mobilegeddon
Google declared on the Webmaster blog that the effects of mobile-friendly algorithm launched in April 2015 will be increased.
The update is going to start from May and the effect on the ranking signal will go up. According to Google, if one is mobile-friendly, then there is no need to worry at all as there will be no impact by this update.
Google recently stated that it has expanded its travel search by means of which you can easily plan your vacation since this expansion facilitates you to find charges and details of flights and hotels for any particular destination you have in mind. You can also book the entire trip through this medium.
In December Google had said that AMP pages may get a ranking boost but such is not the case as of now, said John Mueller in a Google Hangout.
Google’s “send to phone” feature is now available in search results.
If you search for a term that is location based and shows knowledge Graph in Google search results, you will see a “Send to your phone” button which was till now available only on Google Maps interface.
Clicking on the button opens up a dialogue box asking to choose the device.
Earlier it was confirmed for 24th February but Google AMP went live a day earlier.
However not all can see the Accelerated Mobile Pages as of now and Google has not yer officially confirmed it. Here is the screen shot I took on my iPhone
This Google backed project has gained the support of publishers, Twitter and analytics tools.
Searchers will be able to see AMP in news carousel on 24th, however a demo on mobile device can be seen at g.co/ampdemo.
Earlier Google had said that AMP would be launched sometime in February 2016. Google has shared information on AMP in various hangouts.
While Google announced that AMP pages will come to Google search by February, 2016, it may also provide ranking boost over a period of time.
Search Engine Land reported from a press event held by Google in San Francisco, “two important tidbits: AMP pages may get a ranking boost and perhaps a “fast” label designation, similar to how Google shows labels for mobile-friendly pages. Both points are speculative however.”
John Mueller said, "
If you want to prepare for next year's hottest new website technology, dig into Accelerated Mobile Pages (AMP) when you have a moment. These videos are perfect for an insightful lunch at your laptop or phone .. and you can even accelerate them on YouTube to watch them faster"
Google has given a makeover to the text ads on mobile sites.
The new format is for higher performance along with a more beautiful and user friendly appearance. Google said: “The text ads feature elements such as a shaded background and a centered button which bring together the parts of the ad into a cohesive whole. The look and feel is inspired by material design, like the richer text ads that we launched earlier this year.”