As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.
Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.
In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as:
Cavario, Inc. recently released its quarterly report called “Global Paid Search Spend Analysis” for Q2 of 2014. With an increase of 98% in spend year over year and 6% increase quarter over quarter globally, the star of the findings was mobile online advertising. The mobile search advertising accounted for 25% of the total advertising spend worldwide.
The click through rates (CTRs) on ads for mobile apps has reached greater heights this year, with CTRs on iOS devices increasing five times and CTRs on android devices increasing to nearly three times in March 2014 as compared to last year. The data was interpreted by mobile app marketing company Fiksu.
Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.
After finding what you were looking for over the net it is tiresome to lose such important information. Once you switch off your computer the findings goes with it. However, Yahoo OneSearch now allows users to send search information to their mobile phones.
LG, an electronics giant announced yesterday that they have teamed up their mobile phone services with Google to launch mobile phones with pre-installed Google services. This is another step towards revolutionizing the mobile search market. Now mobile users around the globe would be easily able to search for information, locations, send and receive emails and update blogs while on the move.
Yahoo! has officially announced the launch of Yahoo! Mobile Publisher Services. This is a host of services which permits publishers to increase the distribution and monetization of their content to mobile phones. According to a press release by Yahoo! Media Relations informs about the services offered:
Yahoo Mobile Ad Network: The Yahoo! Mobile Ad Network will allow mobile publishers to have syndicated advertising served on their mobile content and services. Publishers will be able to select the ad formats they want to have run, such as display, sponsored links, video or in-game placements.
Yahoo Mobile Content Engine: The Yahoo! Mobile Content Engine will enable publishers to bring their content to Yahoo!'s mobile audience. It will also help enable publishers who do not have a mobile site or only have a limited mobile offering to quickly distribute their content to consumers on their mobile phones.
Yahoo Mobile Media Directory: The Yahoo! Mobile Media Directory will allow publishers to make their mobile media content accessible directly through Yahoo! oneSearch. Publishers could submit a catalog of their content such as ringtones, games, video and applications.
Yahoo Mobile Site Submit: The Yahoo! Mobile Site Submit will allow publishers to provide information about their mobile site, such as a description and relevant tags, to ensure that their sites are accurately indexed and available to consumers through Yahoo! oneSearch. For example, a hotel could submit their mobile site, including description and tag, enabling weekend travelers to find their location and see if they still have rooms available through Yahoo! oneSearch.