Bing has launched their mobile friendliness test tool.
Bing had earlier talked about it in May 2015 when they announced about their Mobile Friendly Algorithm.
Bing uses following criteria to determine the mobile friendly nature of a web page:
- Viewport and Zoom control configuration
- Width of page content
- Readability of text on the page
- Spacing of links and other elements on the page
In September Google announced that from November 1st the web pages that show an app install interstitial hiding a significant amount of content will not considered mobile friendly.
The update went live on 2nd November. Google announced on Google+: “Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly.”
It was in May when Google said more search queries were coming from mobiles than desktops in 10 countries that included the US and Japan.
Now this is happening globally. John Mueller from Google has confirmed on Google+: More than half of Google's searches are now coming from mobile. If you haven't made your site (or your client's sites) mobile-friendly, you're ignoring a lot of potential users.
Google announced that after November 1, mobile web pages that show an app install interstitials will no longer be considered mobile-friendly. This will not have any affect on the other types of interstitials. As an alternative Google will offer a different form of app install banners.
While searching through Google, you may have seen a slightly new look for specific search results. That’s only because, Google has launched a new way for users to orchestrate a site search on a website within the search results through the sitelinks search box.
This new format for the sitelinks on the mobile search results shows the search box more prominently and helps in removing a step in the search process for users, searching for content on a site through their mobiles.
Smartphone users, on average, spend 169 minutes each day on their devices, according to Smartphone User Persona Report (SUPR) for 2015, released by Vserv, a smart data platform for mobile marketing and commerce. Based on a study by Nielsen Informate Mobile Insights, the study segments users into different user ‘personas’ as per their usage patterns. Full report can be viewed here.
Google has expanded AdWords certification, launching new Mobile Advertising exam in 17 new languages.
To ace the exam, you need to be well versed of the basic and advanced concepts, including mobile fundamentals, mobile ads, bidding & targeting strategies, and measurement solutions. One who passes the exams would get a certification that can be demonstrated in the office, or hanged in office.
More of total organic search share is being taken up Google, as search traffic continues to rise on mobile devices, says Merkel owned agency, RKG.
As the paid search click slows down, the organic search visit has magnified in the recent quarters. The organic search visits saw a rise of 12 percent in the second quarter of 2015, most of which can be attributed to the use of smartphones, as they bring in most of the search visit gains.
The ‘Buy It Now’ button will now appear in the mobile shopping results, announced Google. To improve the experience of the shoppers several updates were announced. The mobile experience of browsing, comparing and research on products has been made easier.
Google has expanded the mobile search results carousel to include content from Pinterest, Vine, Houzz and The Food Network, besides the news publisher content.
Google has announced this on Google+ that now you can find this carousel while viewing the Pinterest pins, Vines, Houzz idea books or Food Network recipes. The carousel will let you slide from left to right through the content items under the search result snippets.