Google announced the mobile friendly update in February, that will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. It has finally released and here are the most frequently asked questions:
1. Will desktop and/or tablet ranking also be affected by this change?
Google announced that there has been an increase of 4.7% in the proportion of sites that are mobile friendly since the they announced about the Mobile Friendly Update.
Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.
Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.
Google confirmed on Twitter that the much awaited mobile friendly algorithm that is scheduled to be released today, is still on to go live!
The algorithm can take weeks to fully rollout but shall begin sometime today.
Here is a snapshot of what Gary Illyes from Google said about the roll out:-
Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.
Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”
The Ritz-Carlton's customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It's because of this pyramid model that Google plans to prioritize mobile-friendly pages on April 21.
Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?
Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.
Google’s Zineb Ait Bahajji, Webmaster Trends Analyst, said at SMX Munich that the mobile friendly algorithm, that is catching everyone’s attention, will have a much bigger effect than that of Panda or Penguin.
Here is a snapshot of the tweet by Aleyda Solis, which was then retweeted by Google’s Gary Illyes.
As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.
Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.
In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as: