Bing announced the details for their future update which will improve how it delivers mobile-friendly search results to mobile users. Bing’s approach, however, is not unlike Google’s although there are some differences.
The webmaster said, it is frustrating to land on a mobile friendly web page that takes too much time to load. The feedback is around Google still using many desktop signals for mobile ranking- including how fast a desktop page loads and not counting the speed of the mobile page.
Google announced the mobile friendly update in February, that will boost the rankings of mobile-friendly pages — pages that are legible and usable on mobile devices — in mobile search results worldwide. It has finally released and here are the most frequently asked questions:
1. Will desktop and/or tablet ranking also be affected by this change?
Google also said they hope that, now that this algorithm is rolling out, that more sites will go mobile friendly in the near future.
Google has officially started rolling out their mobile friendly update on a global level. They are boosting the ranking of mobile-friendly pages on mobile search results. Now searches will be able to access high quality and relevant results where text is readable without tapping or zooming. Where tap targets are spaced properly and the page avoids unplayable content or horizontal scrolling.
Google officially announced that they have begun replacing the URL within the search result snippet area with a site name and breadcrumb path. As of now, this only affects the mobile search results but may roll out wider with time.
Google said that they have updated their “algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format.”
The Ritz-Carlton's customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It's because of this pyramid model that Google plans to prioritize mobile-friendly pages on April 21.
Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?
Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.