The Ritz-Carlton's customer service model is a pyramid, where the consumer expectations is at the base, requests in the middle, and delights at the top. Similarly, Google runs its customer service model, according to the #SESMiami keynote from Maile Ohye, developer programs tech lead for Google. It's because of this pyramid model that Google plans to prioritize mobile-friendly pages on April 21.
Google’s mobile friendly algorithm that is going to make its debut on 21st April will be on a page-by-page and real time basis, but how long will it take to roll out on a global level?
Since we know this algorithm will be significantly larger in impact than Panda and Penguin, webmasters sure are kind of anxious about its release.
Google’s Zineb Ait Bahajji, Webmaster Trends Analyst, said at SMX Munich that the mobile friendly algorithm, that is catching everyone’s attention, will have a much bigger effect than that of Panda or Penguin.
Here is a snapshot of the tweet by Aleyda Solis, which was then retweeted by Google’s Gary Illyes.
As of April 21st, Google will be extending the use of mobile usability as a ranking factor throughout mobile search results. This change, as Google announced, would be affecting mobile searches in all languages worldwide and will have a "significant" impact on the search results. This marks Google's much awaited step towards delivering mobile-friendly websites in mobile search. If users have been following Google changes closely, the signs had been building up over the past few months.
Google speed master Ilya Grigorik announced that Google mobile search has become faster by around 100 to 150 milliseconds more, to be precise. The announcement was made by Ilya on Google+ . Google has now made mobile search faster by 0.15 seconds as compared to yesterday.
In case users are wondering how Google accomplished this, here’s the answer. It has used a technique named Reactive Prefetch. This technique has been explained by Ilya as:
Cavario, Inc. recently released its quarterly report called “Global Paid Search Spend Analysis” for Q2 of 2014. With an increase of 98% in spend year over year and 6% increase quarter over quarter globally, the star of the findings was mobile online advertising. The mobile search advertising accounted for 25% of the total advertising spend worldwide.
The click through rates (CTRs) on ads for mobile apps has reached greater heights this year, with CTRs on iOS devices increasing five times and CTRs on android devices increasing to nearly three times in March 2014 as compared to last year. The data was interpreted by mobile app marketing company Fiksu.
Mobile commerce is on a plunge with mobile traffic taking a jump of 50% over the last one year and now accounting for more than 25% of the total web traffic, revealed a study conducted by Wpromote. The study analyzed 35 brands in the first quarter of 2014, including major e-tailers, B2B industries and consumer services to reach to the conclusion.
It might be tiny, compact and petite but no doubt, it is a small wonder. According to a recent report released by ShopVisible 30% of the e-commerce traffic in 2013 was drawn from mobile devices including those slim and skimpy smart phones and shiny black tablets.