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Ritu Sharma

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Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
In Industry News

Stone Temple Study Confirms A Dip In The Number of Featured Snippet Results!

4 Mins Read

Since July 2015, Stone Temple has followed more than 1.4 M questions, keeping a track of the exact number which have results based on Knowledge Graph, featured snippets and improved snippets regularly in search results. Stone Temple used the same questions for all their studies.

All these questions were chosen since it seemed that they could be answered either through a featured snippet or a Knowledge Graph result. All the questions looked for a plain answer based on facts. There are a number of terms which you will have to understand before you go through the data. Some of them are mentioned below-

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In Industry News

Google To Shut Down Google+ in August After the Data Breach!

6 Mins Read

Google has created numerous third-party apps and services to enhance the online experience of users.

However, the success of these apps and services depends on the awareness of users that their data is safe and developers following established norms. Over the last few years, Google has consistently strengthened policies and controls to respond to day to day internal reviews, feedback from users and changing presumptions related to data privacy and security.

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In Social Media

Facebook Stories Ads Can Now Be Accessed By All Advertisers!

2 Mins Read

Facebook has launched Stories Ads on Facebook thereby making ad units available to advertisers all over the world. Facebook first brought ads within Instagram Stories in January 2017 and started testing Facebook Stories Ads in May. In the early part of this month, Facebook alerted its Marketing Partner Network to the coming ad units and asked ad management platforms in order to set Stories Ads on Facebook as a default opt-in.

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In Industry News

Google Emphasizes on Content Relevance To Recover From August Algorithm Update!

1 Min Read

In a Google Webmaster Central Hangout last week, Google’s John Mueller suggested that website owners who have been affected by August core algorithm update should focus on content relevance. For dealing with such core algorithm updates, Mueller stated that it was not just about resolving specific issues. Instead, Google is more focused on the relevance of content to the queries of searchers.

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