In a Google Webmaster Central Hangout last week, Google’s John Mueller suggested that website owners who have been affected by August core algorithm update should focus on content relevance. For dealing with such core algorithm updates, Mueller stated that it was not just about resolving specific issues. Instead, Google is more focused on the relevance of content to the queries of searchers.

The requirements of people tend to change with time. Therefore, the relevance of a website’s content can wane. Website owners need to scrutinize the content which experienced a drop in rankings following the August update. Think about how you can make the content more relevant for queries for which it had a good ranking earlier.

Even if you make enhancements, it may take Google a considerable amount of time for processing the changes. This is an ongoing process with no clear timeline. Therefore as a site owner, you need to enhance the relevance of your content. Once you do that, it can take any time span for changes to be visible in search results. So you need to ensure that you don’t get demotivated along the way.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.