Bing Ads has shared its new list of top trending searches for the upcoming holiday season. These queries are segregated by different categories and are viable for use by PPC marketers in various niches at the last moment. The data shared by Bing is as new as December 2018 and highlights new trends which marketers can leverage on.
Google is closing down Google+ four months earlier than expected after a second data breach. In October, Google announced that it would be doing away with the consumer version of Google+ and its APIs since there were considerable challenges for maintaining a successful product which satisfied the expectations of consumers apart from the low usage of the platform.
Among the many new ad features and other new updates, Google launches a real potential game-changer, 4 new reporting and feedback tools, to help you create more effective responsive search ads.
How are responsive search ads useful? With responsive search ads, the workload for advertisers lightens as it helps advertisers create ads that are more relevant to their ideal customers’ searches.
Google has made two modifications in Google Search Console since yesterday. Now the index coverage report utilizes mobile-first indexing data when it is available. It has also issued notices about replacing old Google Search Console reports when similar reports are available in the new Google Search Console.
Google has updated its index coverage report for utilizing data which it acquires through mobile first indexing rather than through desktop indexing data for websites which have opted for mobile-first. Google stated that it only impacts “properties that have been migrated to mobile first indexing.”
Google has started to roll out a new design for its hotel results local pack on web search. Therefore, if you search Google for hotels close to X, Google will show a new look for hotel results in that locality which resembles a hotel search results portal. Noted search expert Sergey Alakov shared a notification about the rollout on Twitter . Here is a screen shot of how the new local pack looks like-
From now on, website owners will be able to keep a track of their event listings on Google Search Console Reports. Google has come up with new filters which are found below ‘Search appearance.’ Applying such filters will enable website owners to keep a track of the frequency of events posted on their site visible in search results.
To enable Search Console to record the data, website owners will need to utilize event structured data markup on the pages in which their events have been posted. One Google help document clarifies the difference between event details and event listings –
Google has launched its business messaging capabilities to for Google Maps. The messaging feature was launched in 2017 to allow users to allow users to perform text conversations with businesses via their Google My Business Profiles. Now by sending messages to businesses you have the scope to ask questions without making a phone call.
Google My Business has made a minor change to Google My Business dashboard where users edit their business listings. From now on, Google will display and enable you to edit primary and additional(secondary)categories instead of clumping both inside a big category with multiple options.