Among the many new ad features and other new updates, Google launches a real potential game-changer, 4 new reporting and feedback tools, to help you create more effective responsive search ads.

How are responsive search ads useful? With responsive search ads, the workload for advertisers lightens as it helps advertisers create ads that are more relevant to their ideal customers’ searches.

What are the new reporting and feedback tools for responsive search ads?

Suggested headlines: When you will create responsive ads, suggestions for headlines and description will line-up.

Real-time feedback: This tool will assist you in identifying the improvement key factors while creating responsive search ad.

Adding updates in ‘Status’ column: The status column will get a notification if your ads are losing impressions or are disapproved.

Importing information: Existing headlines and descriptions will be imported to your responsive search ads in the same ad group.

Google also mentioned that if you combine your creativity with Google’s machine learning, it will eventually help you in delivering more relevant ads.

With the Google’s extended support, now responsive search ads are available in 10 additional languages:

  • Danish
  • Dutch
  • Italian
  • Japanese
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Swedish
  • Turkish

If you have any further query, see this helpful guide, uploaded by Google, for a better understanding.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.