Google seems to have extended title lengths in search result snippets as per a new report.

RankRanger’s tracking tools demonstrate that the average length of page titles in search results has increased on an average from 55 to 83 characters. Here is RankRanger’s tweet from last week-

Seeing noticeable increases (circa 20%) in the average length of a result’s title on desktop in multiple markets: #SEO

— Rank Ranger (@RankRanger) September 26, 2018

But Google extended meta description lengths in December before reducing the length a couple of months later. Therefore pundits are still not sure if Google will maintain the extended length in the near future.

Is it time for webmasters and website owners to update their title tags?

Experts suggest that this is not the right time to do so. Google hasn’t officially admitted the change or offered any type of suggestion. After extending meta descriptions length last year, Google advised website owners against making updates across their websites. This is because search snippets can be rendered dynamically as per queries of users.

Therefore Google might utilize precisely what is written in meta tags. Google can take other text from page to make it more visible to what a user might have been looking for. So there is no point rewriting everything time and again. Google will finally display what it wants as a search snippet.


Ritu from PageTraffic is a qualified Google Ads Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.