For your daily dose of news, trends and updates related to the SEO, digital marketing, content marketing, PPC platforms and popular social networking sites.
Google’s Webmaster Trends Analyst John Mueller announced on twitter that Google would now convert PDF documents, along with other forms of document like Word and Excel, into HTML formats for better search indexing of the documents.
Mueller’s Tweet said, “FWIW we convert PDFs & other similar document types into HTML for indexing too, so theoretically there wouldn’t be too much difference.”
Google’s John Mueller discussed why Google showed different results for singular and plural versions of an identical phrase. Many SEO experts suggest adding synonyms to content such as plural and singular versions of a search phrase being targeted. John Mueller clarifies why it may be wiser to select singular or plural before concentrating on that.
Question related to singular and plural keyword phrases
In a recent Google Hangout, a person asked what were the reasons for totally different rankings for keywords in singular and plural. There are some instances where the plural version ranks in top five while the singular isn’t even in the top 100. John Mueller stated that there should be a similarity in search intent for both versions. It isn’t essential that Google would show the same search results for singular and plural versions of a targeted keyword.
Google has upgraded its Developers Page specifically for article structured data. This includes recipe articles. These updates are linked with publication and modification dates. Additional properties are arbitrary and are suggested if you think they are relevant to your situation. Google Structured Data Testing Tool won’t issue a warning in case you don’t use these properties in your structured data. There are realistic reasons why you should think about using them.
Images are comprehended more easily than written text, and Google Images are a major source to visually discover and explore content online. For instance, a picture of a peacock will be comprehended faster than the text P-E-A-C-O-C-K. Hence, exploring an image can be more useful than exploring text content. The Google Image referrer URL is a part of HTTP header. When a user clicks a hyperlink in a browser and the browser sends a request to the server holding the destination webpage.
Google has incorporated a lot of new features in its new version of Google Search Console. Google is yet on its expedition to bring more user friendly features to the console. In a recent announcement, Google said to have added the ‘Links Report‘ feature in the new Google Search Console interface.
SEMPO recently released its 12th annual state of research marketing survey, that gives a insightful sneak peak into the industry, for both marketers and agencies. The survey reveals the trends and requirements for both the players in the market.
Google has recently added three new features to the Google Search Console’s Beta Version, that is now out for public use. Google asks for user feedback and reviews to incorporate in the beta version to make it more user friendly.
Google would allow advertisers to use up to 90 characters for description in text ads, which is equal to that of responsive search ads. In total, text ads can now have up to three headlines and two descriptions.
Text ads has three parts: headline text, a display URL, and description text.
Headline
Text ad has three headlines where you can write up to 30 characters each to promote your product or service. The headlines are separate and may appear differently based on the device someone is using when they view your ad.
Google Analytics has launched beta-testing for a new feature called Google Signals. The feature offers cross device reporting and remarketing capabilities. Google signals works to upgrade the existing advertising features, for users who have turned on Ads Personalization on Google. Google gathers the aggregate data of the users to estimate the across-device behavior of the user base. Google Signals gathers data on how the user deals with any online property from multiple devices. For instance, going through an Ad about bags on your mobile phone and later making the purchase from a laptop.
